Antecedentes de la utilidad percibida en la adopción del comercio electrónico entre particulares y empresas
* Universidad de Cantabria. Departamento de Administración de Empresas. Facultad de Ciencias Económicas y Empresariales. Avda. de los Castros, s/n, 39005, Santander. Tfno: 942 20 16 38. Fax: 942 20 18 90
** Departamento de Administración de Empresas. Facultad de Ciencias Económicas y Empresariales. Avda. de los Castros, s/n, 39005, Santander. Tfno: 942 20 16 61. Fax: 942 20 18 90
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