Análisis de los factores que condicionan la elección del canal de compra por parte del consumidor: evidencias empíricas en la industria hotelera
Analysis of the Factors that Condition the Purchase Chanel Choice by Consumers: Emprirical Evidences in the Hotelling Industry
* Universidad de Burgos. Área de Comercialización e Investigacion de Mercados. Facultad de Ciencias Económicas y Empresariales. Plaza Infanta Elena, s/n. 09001 Burgos (España). Tel: +34 (9)47 259036
** Universidad de Castilla-la Mancha. Área de Comercializacion e Investigación de Mercados. Facultad de Ciencias Sociales. Avenida de los Alfares, 44. 16071 Cuenca (España). Tel.: +34 (9)02 204 100 (ext. 4242)
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