Análisis del perfil psicográfico de los consumidores propensos a las promociones de productos de compra frecuente
E. Martínez
, T. Montaner
* Eva Martínez es Profesora Titular de Universidad del Departamento de Economía y Dirección de Empresas de la Universidad de Zaragoza y Teresa Montaner es Profesora Ayudante del Departamento de Economía y Dirección de Empresas de la Universidad de Zaragoza. Facultad de Ciencias Económicas y Empresariales. Gran Vía, 2, 50005 Zaragoza. Tlf.. 976 761 000, Fax: 976 761 767
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