Artículo
Adopción de redes sociales virtuales: ampliación del modelo de aceptación tecnológica integrando confianza y riesgo percibido
Adoption of social networking sites: extending the technology acceptance model integrating trust and perceived risk
Carlota Lorenzo Romero
, María del Carmen Alarcón de Amo, Miguel Ángel Gómez Borja
Autor para correspondencia
Universidad de Castilla-La Mancha, Facultad de Ciencias Económicas y Empresariales, Área de Comercialización e Investigación de Mercados, Plaza de la Universidad, 1, 02071 Albacete, España
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