Buscar en
Revista Española de Investigación de Marketing ESIC
Toda la web
Inicio Revista Española de Investigación de Marketing ESIC ORIENTACIÓN AL MERCADO DE LA RED Y CAPACIDADES DINÁMICAS DE ABSORCIÓN E INNOV...
Journal Information
Vol. 17. Issue 2.
Pages 29-52 (September 2013)
Share
Share
Download PDF
More article options
Vol. 17. Issue 2.
Pages 29-52 (September 2013)
Open Access
ORIENTACIÓN AL MERCADO DE LA RED Y CAPACIDADES DINÁMICAS DE ABSORCIÓN E INNOVACIÓN COMO DETERMINANTES DEL RESULTADO INTERNACIONAL DE LAS NUEVAS EMPRESAS INTERNACIONALES
NETWORK MARKET ORIENTATION AND DYNAMIC ABSORPTION AND INNOVATION CAPACITIES AS DETERMINANTS OF INV'S INTERNATIONAL PERFORMANCE
Visits
...
Diego Monferrer1, Andreu Blesa, María Ripollés
UNIVERSITAT JAUME I
Article information
RESUMEN

Este trabajo estudia la influencia de la orientación al mercado de la red en el resultado internacional de las nuevas empresas internacionales a través de su efecto en la generación de capacidades dinámicas de absorción e innovación por parte de éstas. Estas capacidades, en función de su distinta naturaleza, favorecen la aplicación de una doble función en la gestión del conocimiento en la empresa, de exploración y explotación. Los resultados obtenidos en el contraste del modelo de ecuaciones estructurales propuesto confirman que la orientación al mercado de la red facilita el desarrollo de una capacidad dinámica de absorción de naturaleza exploratoria en las nuevas empresas internacionales y que, a partir de ésta, la empresa desarrolla la capacidad de explotar el conocimiento a través de innovaciones, que tienen su traducción en la consecución de unos resultados internacionales superiores.

Palabras clave:
Orientación al mercado de la red
capacidades dinámicas
capacidad de absorción
capacidad de innovación
resultado internacional
nuevas empresas internacionales
ABSTRACT

This paper studies the influence of network market orientation on the international performance of international new ventures through its effect on the generation of dynamic innovative and absorptive capabilities by the latter. These capabilities, according to their different nature, favour the application of a dual function on the company knowledge management, exploration and exploitation. The results obtained in the contrast of the proposed structural equation model confirm that network market orientation facilitates the development of an exploratory dynamic absorptive capability by international new ventures. It is from this capability that the company develops the capacity to exploit knowledge through innovations, which have their translation in a superior international performance.

Keywords:
Network market orientation
dynamic capabilities
absorptive capability
innovative capability
international performance
international new ventures
Full text is only aviable in PDF
REFERENCIAS BIBLIOGRÁFICAS
[Akman y Yilmaz, 2008]
G. Akman, C. Yilmaz.
Innovative capability, innovation strategy and market orientation.
International Journal of Innovation Management, 12 (2008), pp. 69-111
[Andriopoulos y Lewis, 2010]
C. Andriopoulos, M.W. Lewis.
Managing innovation paradoxes: Ambidexterity lessons from leading product design firms.
Long Range Planning, 43 (2010), pp. 104-122
[Armstrong y Overton, 1977]
J.S. Armstrong, T.S. Overton.
Estimating non-response bias in mail surveys.
Journal of Marketing Research, 16 (1977), pp. 396-402
[Arora et al., 2001]
A. Arora, A. Fosfuri, A. Gambardella.
Markets for technology and their implications for corporate strategies.
Industrial and Corporate Change, 10 (2001), pp. 419-451
[Autio et al., 2000]
E. Autio, H.J. Sapienza, J.G. Almeida.
Effects of age at entry, knowledge intensity, and imitability on international growth.
Academy of Management Journal, 43 (2000), pp. 909-924
[Barney, 1997]
J.B. Barney.
Gaining and Sustaining Competitive Advantage, Addison-Wesley Publishing Company, (1997),
[Baucus et al., 1996]
D.A. Baucus, M.S. Baucus, S.E. Human.
Consensus in franchise organizations: A cooperative arrangement among entrepreneurs.
Journal of Business Venturing, 11 (1996), pp. 359-378
[Baum, 1996]
J.A.C. Baum.
Organizational ecology.
Handbook of Organization Studies, pp. 77-114
[Baum et al., 2000]
J.A.C. Baum, T. Calabrese, B.S. Silverman.
Don't go alone: Alliance network composition and startups' performance in Canadian biotechnology.
Strategic Management Journal, 21 (2000), pp. 267-294
[Beverland y Lindgreen, 2007]
M.B. Beverland, A. Lindgreen.
Implementing market orientation in industrial firms: A multiple case study.
Industrial Marketing Management, 36 (2007), pp. 430-442
[Becerra y Sabherwal, 2001]
I. Becerra, R. Sabherwal.
Organizational knowledge management: A contingency perspective.
Journal of Management Information Systems, 18 (2001), pp. 23-55
[Becherer y Maurer, 1997]
R.C. Becherer, J.G. Maurer.
The moderating effect of environmental variables on the entrepreneurial and marketing orientation of entrepreneur-led Firms. Entrepreneurship.
Theory & Practice, 22 (1997), pp. 47-59
[Birley, 1985]
S. Birley.
The Role of Networks in the Entrepreneurial Process.
Journal of Business Venturing, 1 (1985), pp. 107-117
[Blesa et al., 2008]
A. Blesa, D. Monferrer, Y. Nauwelaerts, M. Ripollés.
The effect of early international commitment on international positional advantages in Spanish and Belgian international new ventures.
Journal of International Entrepreneurship, 6 (2008), pp. 168-187
[Brouthers, 2002]
K.D. Brouthers.
Institutional, Cultural and Transaction Cost Influences on Entry Mode Choice and Performance.
Journal of International Business Studies, 33 (2002), pp. 203-221
[Brouthers y Nakos, 2004]
K.D. Brouthers, G. Nakos.
SME Entry Mode Choice and Performance: A transaction cost perspective.
Entrepreneurship Theory and Practice, 28 (2004), pp. 229-247
[Bhuian et al., 2005]
S.N. Bhuian, B. Menguc, S.J. Bell.
Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance.
Journal of Business Research, 58 (2005), pp. 9-17
[Cadogan et al., 2006]
J.W. Cadogan, C.C. Cui, R.E. Morgan, V.M. Story.
Factors facilitating and impeding the Development of Export Market-oriented Behavior: A Study of Hong Kong Manufacturing Exporters.
Industrial Marketing Management, 35 (2006), pp. 634-647
[Casillas et al., 2009]
J.C. Casillas, A.M. Moreno, F.J. Acedo, M.A. Gallego.
An integrative model of the role of knowledge in the internationalization process.
Journal of World Business, 44 (2009), pp. 311-322
[Chakravarthy y Gargiulo, 1998]
B. Chakravarthy, M. Gargiulo.
Maintaining leadership legitimacy in the transition to new organizational forms.
Journal of Management Studies, 35 (1998), pp. 456-470
[Chen y Lin, 2004]
C. Chen, B.W. Lin.
The Effects of Environment, Knowledge Attribute, Organizational Climate, and Firm Characteristics on Knowledge Sourcing Decision.
R&D Management, 34 (2004), pp. 137-146
[Chen et al., 2009]
Y.S. Chen, M.J.J. Lin, C.H. Chang.
The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets.
Industrial Marketing Management, 38 (2009), pp. 152-158
[Chung et al., 2007]
J. Chung, B. Jin, B. Sternquist.
The role of market orientation in channel relationships when channel power is imbalanced.
The International Review of Retail, Distribution and Consumer Research, 17 (2007), pp. 159-176
[Churchill, 1979]
G.A. Churchill Jr.
A Paradigm for Developing Better Measures in Marketing.
Journal of Marketing Research, 16 (1979), pp. 64-73
[Cohen y Leventhal, 1990]
W.M. Cohen, D.A. Leventhal.
Absorptive Capacity. A new perspective on learning and innovation.
Administrative Science Quarterly, 35 (1990), pp. 128-152
[Coleman, 1988]
J.S. Coleman.
Social Capital in the Creation of Human Capital.
American Journal of Sociology, 94 (1988), pp. 95-120
[Coviello et al., 2011]
N.E. Coviello, P.P. McDougall-Covin, B.M. Oviatt.
The emergence, advance and future of international entrepreneurship research.
Journal of Business Venturing, 26 (2011), pp. 625-631
[Davids y Tjong Tjin Tai, 2009]
M. Davids, S.Y. Tjong Tjin Tai.
Absorptive capacity, knowledge circulation and coal cleaning innovation: The Netherlands in the 1930s.
Business History, 51 (2009), pp. 5
[De Clercq et al., 2011]
D. De Clercq, X. Castañer, I. Belauste-guigoitia.
Entrepreneurial initiative selling within organizations: towards a more comprehensive motivational framework.
Journal of Management Studies, 48 (2011), pp. 1269-1290
[Delbridge et al., 2006]
R. Delbridge, L. Gratton, G. Johnson.
The Exceptional Manger: Making the Difference, Oxford University Press, (2006),
[D'Este, 2002]
P. D'Este.
The distinctive patterns of capabilities accumulation and inter-firm heterogeneity: the case of the Spanish pharmaceutical industry.
Industrial and Corporate Change, 11 (2002), pp. 847-874
[Dickson, 1992]
P. Dickson.
Toward a general theory of competitive rationality.
Journal of Marketing, 56 (1992), pp. 69-83
[Dunning, 1995]
J. Dunning.
Revisión del paradigma ecléctico en una época de capitalismo de alianzas.
Economía Industrial, 305 (1995), pp. 15-32
[Eisenhardt y Martin, 2000]
K.M. Eisenhardt, J.A. Martin.
Dynamic capabilities: what are they?.
Strategic Management Journal, 21 (2000), pp. 1105-1121
[Ekeledo y Sivakumar, 2004]
D. Ekeledo, K. Sivakumar.
International Market Entry Mode Strategies of Manufacturing Firms and Service Firms: A Resource-Based Perspective.
International Marketing Review, 21 (2004), pp. 68-101
[Elg, 2002]
U. Elg.
Inter-firm market orientation: Its significance and antecedents in distribution networks.
Journal of Marketing Management, 18 (2002), pp. 633-656
[Elg, 2003]
U. Elg.
Retail market orientation: a preliminary framework.
International Journal of Retail & Distribution Management, 31 (2003), pp. 107-117
[Elg, 2005]
Elg, U. (2005). A comparative study of retail market orientation in three European countries, Conference paper presented at the EAERCD conference in Lund, Sweden.
[Evanschitzky, 2007]
H. Evanschitzky.
Market orientation of service networks: Direct and indirect effects on sustained competitive advantage.
Journal of Strategic Marketing, 15 (2007), pp. 349-368
[Fernhaber y McDougall, 2005]
S.A. Fernhaber, P.P. McDougall.
New Venture Growth in International Markets: The Role of Strategic Adaptation and Networking Capabilities.
[Fornell y Larcker, 1981]
C. Fornell, D.F. Larcker.
Evaluating structural equation models with unobservable variables and measurement error.
Journal of Marketing Research, 18 (1981), pp. 39-50
[Fosfuri y Tribó, 2008]
A. Fosfuri, J.A. Tribó.
Exploring the antecedents of potential absorptive capacity and its impact on innovative performance.
Omega, 36 (2008), pp. 173-187
[Freeman et al., 2010]
R.E. Freeman, J.S. Harrisson, A.C. Wicks, B.L. Parmar, S. De Colle.
Stakeholder theory. The state of the art, Cambridge University Press, (2010),
[Friedrich et al., 2009]
T.L. Friedrich, C.L. Byrne, M.D. Mumford.
Methodological and theoretical considerations in survey research.
The Leadership Quarterly, 20 (2009), pp. 57-60
[García et al., 2007]
R. García, F. Bardhi, C. Friedrich.
Overcoming consumer resistance to innovation.
MIT Sloan Management Review, 48 (2007), pp. 82-88
[Gellynck et al., 2007]
X. Gellynck, B. Vermeire, J. Viaene.
Innovation in food firms: contribution of regional networks within the international business context.
Entrepreneurship & Regional Development, 19 (2007), pp. 209-226
[Gibson y Birkinshaw, 2004]
C.B. Gibson, J. Birkinshaw.
The Antecedents, consequences, and mediating: Role of organizational ambidexterity.
Academy of Management Journal, 47 (2004), pp. 209-226
[Granovetter, 1973]
M.S. Granovetter.
The strenghth of weak ties.
American Journal of Sociology, 78 (1973), pp. 1360-1380
[Grant, 2008]
R.M. Grant.
Contemporary Strategy Analysis, Blackwell Publishing, (2008),
[Gurisatti et al., 1997]
P. Gurisatti, V. Soli, G. Tattara.
Patterns of diffusion of new technologies in small metal-working firms: the case of an Italian region.
Industrial and Corporate Change, 6 (1997), pp. 275-312
[Güttel y Konlechner, 2007]
W.H. Güttel, S.W. Konlechner.
Dynamic Capabilities and the Ambidextrous Organization: Empirical Results from Research-Intensive Firms, retrieved from.
[Harman, 1976]
H.H. Harman.
Modern Factor Analysis, Third Edition, The University of Chicago Press, (1976),
[Helfert et al., 2002]
G. Helfert, T. Ritter, A. Walter.
Redefining market orientation from a relationship perspective. Theoretical considerations and empirical results.
European Journal of Marketing, 36 (2002), pp. 1119-1139
[Hessels y Terjesen, 2010]
J. Hessels, S. Terjesen.
Resource dependency and institutional theory perspectives on direct and indirect export choices.
Small Business Economics, 34 (2010), pp. 203-220
[Hurley y Hult, 1998]
R.F. Hurley, G.T. Hult.
Innovation, market orientation, and organizational learning: an integration and empirical examination.
Journal of Marketing, 62 (1998), pp. 42-54
[Hyvonen y Tuominen, 2007]
S. Hyvonen, M. Tuominen.
Hyvonen and Tuominen, Channel collaboration, market orientation and performance advantages: Discovering developed and emerging markets.
The International Review of Retail, Distribution and Consumer Research, 17 (2007), pp. 423-445
[Janszen, 2002]
Janszen, F. (2002). Systeemdynamische analyse van innovatie in ketens en netwerken ISIS Consortium, 58.
[Jantunen et al., 2008]
A. Jantunen, N. Nummela, K. Puumalinen, S. Saarenketo.
Strategic orientation of born globals - do they really matter?.
Journal of World Business, 43 (2008), pp. 158-170
[Jarzabkowski, 2005]
P. Jarzabkowski.
Strategy as Practice: An Activity-Based Approach, Sage, (2005),
[Johanson y Vahlne, 2009]
J. Johanson, J.E. Vahlne.
The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership.
Journal of International Business Studies, 40 (2009), pp. 1411-1431
[Jolly et al., 1992]
V.K. Jolly, M. Alahuhta, J.-P. Jeanet.
Challenging the incumbents: How high technology start-ups complete globally.
Journal of Strategic Change, 1 (1992), pp. 71-82
[Jones et al., 2011]
M.V. Jones, N. Coviello, Y.K. Tang.
International Entrepreneurship research (1989–2009): A domain ontology and thematic analysis.
Journal of Business Venturing, 26 (2011), pp. 632-659
[Jöreskog y Söbom, 1993]
K. Jöreskog, D. Söbom.
LISREL 8: structural equation modeling with the SIMPLIS command language, Scientific Software International, (1993),
[Knight y Cavusgil, 2004]
G.A. Knight, T. Cavusgil.
Innovation, organizational capabilities, and the born-global firm.
Journal of International Business Studies, 35 (2004), pp. 124-141
[Koch y Strotmann, 2008]
A. Koch, H. Strotmann.
Absorptive capacity and innovation in the knowledge intensive business service sector.
Economics of Innovation & New Technology, 17 (2008), pp. 511-531
[Kogut y Zander, 1992]
B. Kogut, U. Zander.
Knowledge of the firm, combinative capabilities and the replication of technology.
Organization Science, 3 (1992), pp. 383-397
[Kohli et al., 1993]
A. Kohli, B. Jaworski, A. Kumar.
MARKOR: A Measure of Market Orientation.
Journal of Marketing Research, (1993), pp. 467-477
[Larson, 1991]
A. Larson.
Partner networks: Leveraging external ties to improve entrepreneurial performance.
Journal of Business Venturing, 6 (1991), pp. 173-188
[Laursen y Salter, 2006]
K. Laursen, A. Salter.
Open for Innovation: The role of openness in explaining innovative performance among U.K. manufacturing firms.
Strategic Management Journal, 27 (2006), pp. 131-150
[Lavie, 2006]
D. Lavie.
The competitive advantage of interconnected firms: An extension of the resource-based view.
Academy of Management Review, 31 (2006), pp. 638-658
[Lazonick y Prencipe, 2005]
W. Lazonick, A. Prencipe.
Dynamic capabilities and sustained innovation: strategic control and financial commitment at Rolls-Royce plc.
Industrial and Corporate Change, 14 (2005), pp. 501-542
[Liao et al., 2010]
S.H. Liao, W.J. Chang, C.C. Wu.
An integrated model of learning organization with strategic view: Benchmarking in the knowledge-intensive industry.
Expert Systems with Applications, 37 (2010), pp. 3792-3798
[Liao et al., 2011]
S.H. Liao, W.J. Chang, C.C. Wu, J.M. Katrichis.
A survey of market orientation research (1995–2008).
Industrial Marketing Management, 40 (2011), pp. 301-310
[Lichtenthaler y Lichtenthaler, 2009]
U. Lichtenthaler, E. Lichtenthaler.
A capability-based framework for open innovation: complementing absorptive capacity.
Journal of Management Studies, 46 (2009), pp. 1315-1338
[Lin y Chen, 2006]
B.W. Lin, C.J. Chen.
Featuring Product Innovation in Industry Networks: The Mediating Role of Knowledge Integration.
International Journal of Human Resource Management, 17 (2006), pp. 155-173
[Luo, 2000]
Y. Luo.
Dynamic capabilities in international expansion.
Journal of World Business, 35 (2000), pp. 355-378
[Luo et al., 2005]
X. Luo, K. Sivakumar, S. Liu.
Globalization, marketing resources, and performance: Evidence from China.
Journal of the Academy of Marketing Science, 33 (2005), pp. 50-65
[Lynskey, 2004]
M.J. Lynskey.
Determinants of innovative activity in Japanese technology-based start-up firms.
International Small Business Journal, 22 (2004), pp. 159-196
[Macpherson et al., 2004]
A. Macpherson, O. Jones, M. Zhang.
Evolution or Revolution? Dynamic Capabilities in a Knowledge-dependent Firm.
R&D Management, 32 (2004), pp. 161-177
[Madsen y Servais, 1997]
T.K. Madsen, P. Servais.
The internationalisation of Born Globals: An Evolutionary Process?.
International Business Review, 6 (1997), pp. 561-583
[Mahoney, 1995]
J. Mahoney.
The management of resources and the resource of management.
Journal of Business Research, 33 (1995), pp. 91-101
[March, 1991]
J.G. March.
Exploration and exploitation in organizational learning.
Organization Science, 2 (1991), pp. 71-87
[McDougall y Oviatt, 1996]
P.P. McDougall, B.M. Oviatt.
New venture internationalization, strategic change, and performance: A follow-up study.
Journal of Business Venturing, 11 (1996), pp. 23-40
[Meeus y Oerlemans, 2000]
M.T.H. Meeus, L.A.G. Oerlemans.
Firm behaviour and innovative performance. An empirical exploration of the selection-adaptation debate.
Research Policy, 29 (2000), pp. 41-58
[Milanov y Fernhaber, 2009]
H. Milanov, S.A. Fernhaber.
The impact of early imprinting on the evolution of new venture networks.
Journal of Business Venturing, 24 (2009), pp. 46-61
[Millar et al., 1997]
J. Millar, A. Demaid, P. Quintas.
Trans-organizational Innovation: A Framework for Research.
Technology Analysis & Strategic Management, 9 (1997), pp. 399-418
[Nahapiet y Ghoshal, 1998]
J. Nahapiet, S. Ghoshal.
Social Capital, Intellectual Capital, and the Organizational Advantage.
Academy of Management Review, 23 (1998), pp. 242-266
[Narver y Slater, 1990]
J.C. Narver, S.F. Slater.
The Effect of Market Orientation on Business Profitability.
Journal of Marketing, 54 (1990), pp. 20-35
[Newbert, 2007]
S.L. Newbert.
Empirical research on the resource based view of the firm: an assessment and suggestions for future research.
Strategic Management Journal, 28 (2007), pp. 121-146
[Nijssen y Frambach, 1998]
E.J. Nijssen, R.T. Frambach.
Determinants of the Adoption of New Product Development Tools by Industrial Firms.
Industrial Marketing Management, 29 (1998), pp. 121-131
[Nonaka et al., 2000]
I. Nonaka, R. Toyama, A. Nagata.
A firm as a knowledge creating entity: A new perspective on the theory of the firm.
Industrial and Corporate Change, 9 (2000), pp. 1-20
[Nunnaly, 1979]
J. Nunnaly.
Psychometric Theory, McGraw-Hill, (1979),
[Oviatt y McDougall, 1994]
B.M. Oviatt, P. McDougall.
Toward a theory of international new ventures.
Journal of International Business Studies, 25 (1994), pp. 45-64
[Oviatt y McDougall, 2005]
B.M. Oviatt, P.P. McDougall.
Defining international entrepreneurship and modeling the speed of internationalization.
Entrepreneurship: Theory and Practice, 29 (2005), pp. 537-553
[Pablo et al., 2007]
A.L. Pablo, T. Reay, J.R. Dewald, A.L. Case-beer.
Identifying, enabling and managing dynamic capabilities in the public sector.
Journal of Management Studies, 44 (2007), pp. 687-708
[Pehrsson, 2008]
A. Pehrsson.
Strategy antecedents of modes of entry into foreign markets.
Journal of Business Research, 61 (2008), pp. 132-140
[Perks y Hughes, 2008]
K. Perks, M. Hughes.
Entrepreneurial decision-making in internationalization: Propositions from mid-size firms.
International Business Review, 17 (2008), pp. 310-330
[Pittaway et al., 2004]
L. Pittaway, M. Robertson, K. Munir, D. Denyer, A. Neely.
Networking and innovation: a systematic review of the evidence.
International Journal of Management Reviews, 5–6 (2004), pp. 137-168
[Podsakoff et al., 2003]
P.M. Podsakoff, S.B. Mackenzie, J. Lee, N. Podsakoff.
Common method biases in behavioral research: A critical review of the literature and recommended remedies.
Journal of Applied Psychology, 88 (2003), pp. 879-903
[Porter, 1998]
M.E. Porter.
Clusters and the new economics of competition.
Harvard Business Review, 76 (1998), pp. 77-90
[Powell y Smith-Doerr, 1994]
W.W. Powell, L. Smith-Doerr.
Networks and Economic Life.
Handbook of Economic Sociology,
[Prajogo y Ahmed, 2006]
D.I. Prajogo, P.K. Ahmed.
Relationships between innovation stimulus, innovation capacity, and innovation performance.
R&D Management, 36 (2006), pp. 499-515
[Presutti et al., 2007]
M. Presutti, C. Boari, L. Fratocchi.
Knowledge acquisition and the foreign development of high-tech start-ups: A social capital approach.
International Business Review, 16 (2007), pp. 23-46
[Qiu, 2008]
T. Qiu.
Scanning for competitive intelligence: A managerial perspective.
European Journal of Marketing, 42 (2008), pp. 814-835
[Raisch y Birkinshaw, 2008]
S. Raisch, J. Birkinshaw.
Organizational ambidexterity: Antecedents, outcomes and moderators.
Journal of Management, 34 (2008), pp. 375-409
[Raisch et al., 2009]
S. Raisch, J. Birkinshaw, G. Probst, M. Tush-man.
Organizational ambidexterity: Balancing exploitation and exploration for sustained performance.
Organization Science, 20 (2009), pp. 685-695
[Ramachandran y Ramnarayan, 1993]
K. Ramachandran, S. Ramnarayan.
Entrepreneurial orientation and networking: Some Indian evidence.
Journal of Business Venturing, 8 (1993), pp. 513-524
[Ripollés et al., 2012]
M. Ripollés, A. Blesa, D. Monferrer.
Factors enhancing the choice of higher resource commitment entry modes in international new ventures.
International Business Review, 21 (2012), pp. 648-666
[Ritter y Gemunden, 2002]
T. Ritter, G. Gemunden.
The impact of a company's business strategy on its technological competence, network competence and innovation success.
Journal of Business Research, 57 (2002), pp. 548-556
[Roper et al., 2010]
S. Roper, J. Youtie, P. Shapira, A. Fernandez-Ribas.
Knowledge, capabilities and manufacturing innovation: a USA-Europe comparison.
Regional Studies, 44 (2010), pp. 253-279
[Salvato, 2003]
C. Salvato.
The role of micro-strategies in the engineering of firm evolution.
Journal of Management Studies, 40 (2003), pp. 83-108
[Santos, et al., 2010]
Santos, M.L., López, J.A. y González, C. (2010). Aprendizaje organizativo, innovación y resultados en la SEIC. XXII Congreso Nacional de Marketing Aemark 2010, 22-24 de septiembre, Oviedo.
[Schlosser y Mcnaughton, 2007]
F. Schlosser, R. Mcnaughton.
Internal stakeholder views of a market orientation strategy: implications for implementation.
Journal of Strategic Marketing, 15 (2007), pp. 307-325
[Schreyo y Kliesch-Eberl, 2007]
G. Schreyo, M. Kliesch-Eberl.
How dynamic can organizational capabilities be? Towards a dual-process model of capability dynamisation.
Strategic Management Journal, 28 (2007), pp. 913-933
[Shane, 2003]
S. Shane.
A general theory of entrepreneurship: The individual-opportunity nexus, Edward Elgar, (2003),
[Siguaw et al., 1999]
J.A. Siguaw, P.M. Simpson, T.L. Baker.
The Influence of Market Orientation on Channel Relationships: A Dyadic Examination.
Developing a Market Orientation, pp. 267-302
[Sin et al., 2005]
L. Sin, A. Tse, O. Yau, R. Chow, J. Lee.
Market Orientation, relationship marketing orientation, and business performance: the moderating effects of economic ideology and industry type.
Journal of International Marketing, 13 (2005), pp. 36-57
[Sin et al., 2002]
L. Sin, A. Tse, O. Yau, J. Lee, R. Chow.
The effect of relationship marketing orientation on business performance in a service-oriented economy.
Journal of Services Marketing, 16 (2002), pp. 656-676
[Slater y Narver, 1995]
S.F. Slater, J.D. Narver.
Market Orientation and the Learning Organization.
Journal of Marketing, 59 (1995), pp. 63-74
[Steenkamp y van Tpijp, 1991]
J.B.E.M. Steenkamp, H.C.M. van Tpijp.
The use of lisrel in validating marketing constructs.
International Journal of Reesearch in Marketing, 8 (1991), pp. 283-299
[Stinchcombe, 1965]
A.L. Stinchcombe.
Organizations and social structure.
Handbook of organizations, pp. 142-193
[Teece et al., 1997]
D.J. Teece, G. Pisano, A. Shuen.
Dynamic capabilities and strategic management.
Strategic Management Journal, 18 (1997), pp. 509-533
[Vinding, 2006]
A.L. Vinding.
Absorptive capacity and innovative performance: A human capital approach.
Economics of Innovation & New Technology, 15 (2006), pp. 507-517
[Wang y Ahmed, 2007]
C. Wang, P.K. Ahmed.
Dynamic capabilities: A review and research agenda.
International Journal of Management Reviews, 9 (2007), pp. 31-51
[Wang et al., 2007]
E.T.G. Wang, C.C.L. Lin, J.J. Jiangb, G. Klein.
Improving enterprise resource planning (ERP) fit to organizational process through knowledge transfer.
International Journal of Information Management, 27 (2007), pp. 200-212
[Weerawardena et al., 2007]
J. Weerawardena, G. Sullivan, P.W. Liesch, G. Knight.
Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective.
Journal of World Business, 42 (2007), pp. 294-306
[Yli-Renko et al., 2001]
H. Yli-Renko, E. Autio, H. Sapienza.
Social capital, knowledge acquisition, and knowledge exploitation in young technology-based firm.
Strategic Management Journal, 22 (2001), pp. 587-613
[Zaheer, 1995]
S. Zaheer.
Overcoming the liability of foreignness.
Academy of Management Journal, 38 (1995), pp. 341-363
[Zahra y George, 2002]
S.A. Zahra, G. George.
Absorptive capacity: A review, reconceptualization, and extension.
Academy of Management Review, 27 (2002), pp. 185-203
[Zahra et al., 2000]
S.A. Zahra, R.D. Ireland, M.A. Hitt.
International expansion by new venture firms: International diversity, mode of market entry, technological learning and performance.
Academy of Management Journal, 43 (2000), pp. 925-950
[Zhang, 2007]
M.J. Zhang.
Is support for top managers' dynamic capabilities, environmental dynamism, and firm performance: an empirical investigation.
Journal of Business and Management, 13 (2007), pp. 57-77
[Zollo y Winter, 2002]
M. Zollo, S.G. Winter.
Deliberate learning and the evolution of dynamic capabilities.
Organization Science, 13 (2002), pp. 339-351

Los autores agradecen el apoyo proporcionado por Bancaixa a través del proyecto de investigación “La importancia de la primera cita. Relevancia de la “huella” del primer acuerdo empresarial en el crecimiento internacional de las nuevas empresas” (P11B2009-44).

Autor de contacto: Profesor Contratado Doctor de Marketing. Departamento de Administración de Empresas y Marketing, Campus del Riu See, s/n. 12071 Castellón, España.

Copyright © 2013. ESIC and AEMARK
Article options
Tools
es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos