Applying knowledge transfer in data augmentation to improve online advertising performance of entrepreneurs Ruben Huertas-Garcia; Laura Sáez-Ortuño; Santiago Forgas-Coll; Javier Sánchez-García;

Employees' creative deviance in response to digitalization and knowledge: the mediating role of employees¿ Paradox mindset Basmah S. Alzamil;

Are digital content subscription services still thriving? Analyzing the conflict between innovation adoption and resistance Jie Yang; Youngkyung Kwon;