Brand strategy in the metaverse: Insights from companies venturing into virtual environments Francesco Di Paolo; Michele Di Dalmazi; Lucio Lamberti;

Is AI-based digital marketing ethical? Assessing a new data privacy paradox Jose Ramon Saura; Vatroslav ¿kare; Durdana Ozretic Dosen;

The influence of product innovation messages on the intention to purchase incumbent products Kyootai Lee; Eugene Shim; Jiyeon Kim; Hyunjeong Nam;