Integrating artificial intelligence with market research: A dual approach to boosting brand value Marinko Skare; Dean Sinkovic; Magdalena Kowalska; Anna Szwajlik;

Knowledge and behavior of young people on music streaming platforms: Factors driving their use Luis Díaz-Marcos; Óscar Aguado Tevar; Alberto Tomás Delso Vicente; María García de Blanes Sebastián;

Voice assistants in the tourism customer journey: From knowledge and decision-making to ecotourism loyalty in family vacations Iulian Adrian Sorcaru; Mihaela-Carmen Muntean; Ludmila-Daniela Manea; Rozalia Nistor;