Integrating artificial intelligence with market research: A dual approach to boosting brand value Marinko Skare; Dean Sinkovic; Magdalena Kowalska; Anna Szwajlik;

When buyer transparency really stimulates supplier innovation: A motivation-opportunity-ability perspective Wenjing Hou; Suicheng Li; Xinyi Zhang; Huifang Wu;

From collaboration to green transformation: How strategic alliances drive green total factor productivity through dynamic capabilities? Xinxing Wei; Gang Fang; Xianyun Yu;