Is AI-based digital marketing ethical? Assessing a new data privacy paradox Jose Ramon Saura; Vatroslav ¿kare; Durdana Ozretic Dosen;

The influence of reference knowledge on the digital service quality and incentive mechanism Jingjing Hao; Xin Zou; Yufeng Chen; Yuan Liu;

Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Bradley Wilson; Mousa Albashrawi; Yogesh K. Dwivedi;