Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics Jose Ramon Saura;

Integrating artificial intelligence with market research: A dual approach to boosting brand value Marinko Skare; Dean Sinkovic; Magdalena Kowalska; Anna Szwajlik;

Voice assistants in the tourism customer journey: From knowledge and decision-making to ecotourism loyalty in family vacations Iulian Adrian Sorcaru; Mihaela-Carmen Muntean; Ludmila-Daniela Manea; Rozalia Nistor;