Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics Jose Ramon Saura;

Knowledge and behavior of young people on music streaming platforms: Factors driving their use Luis Díaz-Marcos; Óscar Aguado Tevar; Alberto Tomás Delso Vicente; María García de Blanes Sebastián;

Integrating artificial intelligence with market research: A dual approach to boosting brand value Marinko Skare; Dean Sinkovic; Magdalena Kowalska; Anna Szwajlik;