Brand strategy in the metaverse: Insights from companies venturing into virtual environments Francesco Di Paolo; Michele Di Dalmazi; Lucio Lamberti;

Retail returns management strategy: An alignment perspective Stefan Karlsson; Pejvak Oghazi; Daniel Hellstrom; Pankaj C. Patel; Christina Papadopoulou; Klas Hjort;

Analysis of the role of innovation and efficiency in coastal destinations affected by tourism seasonality Rosa María Puertas Medina; José María Martín Martín; José Manuel Guaita Martínez; Paula Serdeira Azevedo;