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Journal of Innovation & Knowledge Breaking barriers in advertising: Innovative cross-media measurement with audio-...
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Breaking barriers in advertising: Innovative cross-media measurement with audio-matching
Silvia Sanz-Blasa, Victor Ballester-Rierab,
Corresponding author
victorballester@cientoonce.es

Corresponding author.
, Daniela Buzovaa
a Department of Marketing. Faculty of Economics. University of Valencia. Avda. Naranjos s/n 46022. Valencia, Spain
b CEO, Cientoonce, Valencia, Spain
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ISSN: 2444569X
Original language: English
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