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Global Economics and Management Review The Empowered Customer: User-Generated Content and the Future of Marketing
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The Empowered Customer: User-Generated Content and the Future of Marketing
Matthew S. O’Herna,
Corresponding author
mohern@uoregon.edu

Corresponding author.
, Lynn R. Kahleb
a Assistant Professor of Marketing, Lundquist College of Business, University of Oregon
b Ehrman Giustina Professor of Marketing, Lundquist College of Business, University of Oregon
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ISSN: 23401540
Original language: English
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