Artículo de investigación
Propuesta de modelo: personalidad de marca en cadenas de farmacias en Chile
Model proposal: Brand personality of chain drug stores in Chile
Manuel Escobar-Farfána,
, Claudio Cardoza Cardozab, Jorge Vegab, Marco Cañasb
Autor para correspondencia
a Magister en Administración de Empresas e Ingeniero Comercial, Licenciado en Ciencias de la Administración, Profesor Instructor, Departamento de Administración, Facultad de Administración y Economía, Universidad de Santiago de Chile, Santiago de Chile, Chile
b Ingeniero Comercial, Licenciado en Ciencias de la Administración, Alumno, Departamento de Administración, Facultad de Administración y Economía, Universidad de Santiago de Chile, Santiago de Chile, Chile
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