Artículo
Las experiencias insatisfactorias en restaurantes y el boca-oído negativo
Unsatisfactory experiences in restaurants and negative word-of-mouth
Beatriz Moliner Velázquez
Departamento de Comercialización e Investigación de Mercados, Facultad de Economía, Universidad de Valencia, Avda. Tarongers, s/n, 46022 Valencia, España
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