Artículo
Las características del boca-oído electrónico y su influencia en la intención de recompra online
The influence of EWOM characteristics on online repurchase intention
Jorge Matute Vallejo, Yolanda Polo Redondo, Ana Utrillas Acerete
Autor para correspondencia
Departamento de Dirección de Marketing e Investigación de Mercados, Universidad de Zaragoza. Gran Vía, 2. CP 50005, Zaragoza, España
Leído
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8219
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