Artículo
La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos
Building brand value through corporate social responsibility: The moderating role of attribution
Joaquín Aldás Manzano
, Luisa Andreu Simó, Rafael Currás Pérez
Autor para correspondencia
Departamento de Comercialización e Investigación de Mercados, Universitat de València-Ivie, Avda. Tarongers s/n, Edificio Departamental Oriental, 46022 Valencia, España
Leído
6838
Vecesse ha leído el artículo
1795
Total PDF
5043
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