Artículo
La gestión de la identidad corporativa en la Universidad: análisis y consecuencias desde la perspectiva del profesorado
Managing corporate identity at the University: Analysis and consequences from the perspective of the teaching faculty
Mirna Takaki, Rafael Bravo
, Eva Martínez
Autor para correspondencia
Facultad de Economía y Empresa, Departamento de Dirección de Marketing e Investigación de Mercados, Universidad de Zaragoza, Gran Vía 2, 50005, Zaragoza, España
Leído
12369
Vecesse ha leído el artículo
2231
Total PDF
10138
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