Artículo
El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento
The store equity and its relationship with the private brand image: The moderating effect of the knowledge of private brand being recognised as the retailer's own product
Enrique Bigné, Aina Borredá, María José Miquel
Autor para correspondencia
Departamento de Comercialización e Investigación de Mercados, Facultad de Economía, Universitat de València, Avda. Naranjos s/n, 46022 Valencia, España
Leído
7849
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