Artículo
Efectos de la estrategia de innovación en el éxito de los nuevos productos: el papel moderador del entorno
Impact of an innovation strategy on the success of new products: The moderating role of the environment
Daniel Jiménez Jiménez
, Raquel Sanz Valle
Autor para correspondencia
Departamento de Organización de Empresas y Finanzas, Facultad de Economía y Empresa, Universidad de Murcia, Campus de Espinardo, 30100 Espinardo, Murcia, España
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