Artículo
Efectos de los cambios de precios en el valor de la cartera de clientes: estudio del caso de la venta online de carne de ternera ecológica
Effects of price changes on customer equity: A study of the online sale of organic beef
David Martín-Ruiz
, Isabel María Rosa-Díaz, F. Javier Rondán-Cataluña
Autor para correspondencia
Departamento de Administración de Empresas y Marketing, Universidad de Sevilla, C/ Ramón y Cajal s/n, 41018 Sevilla, España
Leído
4142
Vecesse ha leído el artículo
1002
Total PDF
3140
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