Artículo
Análisis del proceso de generación de lealtad en el entorno on-line a través de la calidad del servicio y de la calidad de la relación
Analysis of the process of generating loyalty in the on-line environment using service quality and relationship quality
Alberto Prado Román
, Alicia Blanco González, Carmelo Mercado Idoeta
Autor para correspondencia
Departamento Economía de la Empresa, Universidad Rey Juan Carlos, Paseo de los Artilleros s/n, 28032 Madrid, España
Leído
3236
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