Artículo
Análisis clúster en las franquicias españolas internacionalizadas. Identificación mediante segmentación de clases latentes
Cluster analysis in international Spanish franchises. Identification via latent classes segmentation
Antonio Navarro-García
, F. Javier Rondán-Cataluña, Carlos J. Rodríguez-Rad
Autor para correspondencia
Facultad de Ciencias Económicas y Empresariales, Universidad de Sevilla, Sevilla, España
Leído
3341
Vecesse ha leído el artículo
1104
Total PDF
2237
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