Original/Sección ciencias sociales y del comportamiento
Presencia y representación de las personas mayores en la publicidad televisiva: el caso español
Presence and representation of older people in primetime television advertising: the Spanish case
Irene Ramos-Soler
, M. Carmen Carretón-Ballester
Autor para correspondencia
Departamento de Comunicación y Psicología Social, Facultad de Ciencias Económicas y Empresariales, Universidad de Alicante, Alicante, España
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