Artículo
Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios
Use of mediating and moderating variables in explaining consumer loyalty in service environments
Uso de variáveis mediadoras e moderadoras na explicação da lealdade do consumidor em ambientes de serviços
Juan Carlos Bustamante
Autor para correspondencia
jcbustamante@ula.ve
Dirigir correspondencia a: Avenida Universidad, Sector Paramillo, Pueblo Nuevo. Edificio Administrativo, piso 2. Departamento de Ciencias Administrativas y Contables, Universidad de los Andes-Táchira, Venezuela.
Dirigir correspondencia a: Avenida Universidad, Sector Paramillo, Pueblo Nuevo. Edificio Administrativo, piso 2. Departamento de Ciencias Administrativas y Contables, Universidad de los Andes-Táchira, Venezuela.
Coordinador del área de Marketing, Departamento de Ciencias Administrativas y Contables, Universidad de Los Andes-Táchira, Venezuela
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