Artículo
Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador
Signs of brand value of franchises in Mexico. It's effect on growth system franchisor
Sinais valor de marca de franquias no México. Sue efeito sobre o sistema franqueador crescimento
Jannett Ayup-Gonzáleza,
, Esther Calderon-Mongeb
Autor para correspondencia
jannett.ayup@gmail.com
yanethay@uat.edu.mx
Autor para correspondencia: Universidad Autónoma de Tamaulipas. Facultad de Comercio y Administración de Empresas. Centro Universitario Tampico-Madero. Col. Universidad. Tampico, Tam. México. 89328.
yanethay@uat.edu.mx
Autor para correspondencia: Universidad Autónoma de Tamaulipas. Facultad de Comercio y Administración de Empresas. Centro Universitario Tampico-Madero. Col. Universidad. Tampico, Tam. México. 89328.
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