Percepciones Del Color Y De La Forma De Los Empaques: Una Experiencia De Aprendizaje
Color and shape package perception: A learning experience
Ana María Arboleda Arango
Psicóloga de la Universidad Javeriana; M.S. en Relaciones Industriales de Iowa State University; candidata a doctor en Administración de Tulane University. Profesora de tiempo completo en el departamento de Mercadeo de la Universidad Icesi. Investigadora adscrita al grupo de competitividad y productividad en las organizaciones
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