Artículo
Modelo de valor de marca para medios de prensa escritos en un contexto regional
Brand equity model for print media outlets in a regional context
Modelo de valor de marca para meios de imprensa escritos num contexto regional
Claudio Candia Campanoa,
, Medardo Aguirre Gonzálezb
Autor para correspondencia
clcandia@utalca.cl
Autor para correspondencia: Universidad de Talca, Avenida Lircay s/n, Talca, Chile.
Autor para correspondencia: Universidad de Talca, Avenida Lircay s/n, Talca, Chile.
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