Caso de estudio
Mercadeo verde de una empresa dorada
Green marketing of a golden company
Marketing verde de uma empresa dourada
Carlos Mario Uribe-Saldarriaga
Autor para correspondencia
cmuribe@eafit.edu.co
Autor para correspondencia: Carrera 49 # 7 sur 50, Universidad EAFIT, bloque 26 - oficina 803 - laboratorio 927, Medellín, Colombia.
Autor para correspondencia: Carrera 49 # 7 sur 50, Universidad EAFIT, bloque 26 - oficina 803 - laboratorio 927, Medellín, Colombia.
Profesor, Departamento de Mercadeo, Universidad EAFIT, Medellín, Colombia
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4655
Vecesse ha leído el artículo
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| 2025 1 | 39 | 5 | 44 |
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| 2023 3 | 11 | 2 | 13 |
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| 2022 12 | 27 | 2 | 29 |
| 2022 11 | 22 | 8 | 30 |
| 2022 10 | 19 | 6 | 25 |
| 2022 9 | 11 | 6 | 17 |
| 2022 8 | 16 | 6 | 22 |
| 2022 7 | 16 | 52 | 68 |
| 2022 6 | 17 | 29 | 46 |
| 2022 5 | 24 | 45 | 69 |
| 2022 4 | 8 | 52 | 60 |
| 2022 3 | 11 | 30 | 41 |
| 2022 2 | 20 | 17 | 37 |
| 2021 1 | 6 | 11 | 17 |
| 2021 12 | 64 | 8 | 72 |
| 2021 11 | 35 | 10 | 45 |
| 2021 10 | 17 | 8 | 25 |
| 2021 9 | 18 | 9 | 27 |
| 2021 8 | 15 | 7 | 22 |
| 2021 7 | 11 | 8 | 19 |
| 2021 6 | 12 | 7 | 19 |
| 2021 5 | 16 | 6 | 22 |
| 2021 4 | 44 | 17 | 61 |
| 2021 3 | 16 | 5 | 21 |
| 2021 2 | 16 | 17 | 33 |
| 2020 1 | 5 | 6 | 11 |
| 2020 12 | 6 | 8 | 14 |
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| 2020 10 | 16 | 13 | 29 |
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| 2020 8 | 10 | 6 | 16 |
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| 2020 5 | 15 | 5 | 20 |
| 2020 4 | 20 | 3 | 23 |
| 2020 3 | 8 | 12 | 20 |
| 2020 2 | 12 | 5 | 17 |
| 2020 1 | 11 | 4 | 15 |
| 2019 12 | 10 | 8 | 18 |
| 2019 11 | 9 | 6 | 15 |
| 2019 10 | 9 | 6 | 15 |
| 2019 9 | 12 | 5 | 17 |
| 2019 8 | 5 | 5 | 10 |
| 2019 7 | 7 | 10 | 17 |
| 2019 6 | 27 | 31 | 58 |
| 2019 5 | 93 | 47 | 140 |
| 2019 4 | 38 | 26 | 64 |
| 2019 3 | 37 | 23 | 60 |
| 2019 2 | 12 | 6 | 18 |
| 2019 1 | 15 | 10 | 25 |
| 2018 12 | 13 | 9 | 22 |
| 2018 11 | 12 | 10 | 22 |
| 2018 10 | 11 | 6 | 17 |
| 2018 9 | 41 | 8 | 49 |
| 2018 8 | 7 | 3 | 10 |
| 2018 7 | 10 | 1 | 11 |
| 2018 6 | 14 | 5 | 19 |
| 2018 5 | 18 | 9 | 27 |
| 2018 4 | 24 | 0 | 24 |
| 2018 3 | 13 | 2 | 15 |
| 2018 2 | 14 | 2 | 16 |
| 2018 1 | 12 | 6 | 18 |
| 2017 12 | 9 | 2 | 11 |
| 2017 11 | 14 | 8 | 22 |
| 2017 10 | 24 | 4 | 28 |
| 2017 9 | 10 | 13 | 23 |
| 2017 8 | 17 | 5 | 22 |
| 2017 7 | 13 | 0 | 13 |
| 2017 6 | 16 | 14 | 30 |
| 2017 5 | 14 | 10 | 24 |
| 2017 4 | 14 | 4 | 18 |
| 2017 3 | 9 | 33 | 42 |
| 2017 2 | 19 | 8 | 27 |
| 2016 1 | 15 | 3 | 18 |
| 2016 12 | 28 | 12 | 40 |
| 2016 11 | 43 | 11 | 54 |
| 2016 10 | 53 | 8 | 61 |
| 2016 9 | 44 | 14 | 58 |
| 2016 8 | 25 | 14 | 39 |
| 2016 7 | 19 | 4 | 23 |
| 2016 6 | 21 | 33 | 54 |
| 2016 5 | 20 | 28 | 48 |
| 2016 4 | 60 | 20 | 80 |
| 2016 3 | 10 | 24 | 34 |
| 2016 2 | 15 | 18 | 33 |
| 2015 1 | 32 | 21 | 53 |
| 2015 12 | 17 | 21 | 38 |
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| 2015 10 | 24 | 10 | 34 |
| 2015 9 | 19 | 17 | 36 |
| 2015 8 | 46 | 4 | 50 |
| 2015 7 | 33 | 10 | 43 |
| 2015 6 | 21 | 7 | 28 |
| 2015 5 | 35 | 13 | 48 |
| 2015 4 | 27 | 12 | 39 |
| 2015 3 | 45 | 7 | 52 |
| 2015 2 | 19 | 2 | 21 |
| 2015 1 | 15 | 2 | 17 |
| 2014 12 | 19 | 5 | 24 |
| 2014 11 | 9 | 3 | 12 |
| 2014 10 | 11 | 4 | 15 |
| 2014 9 | 13 | 4 | 17 |
| 2014 8 | 20 | 4 | 24 |
| 2014 7 | 22 | 12 | 34 |
| 2014 6 | 25 | 17 | 42 |
| 2014 5 | 19 | 10 | 29 |
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