Más que tácticas para sobrevivir*
Beyond Survival Tactics
Ana María Arboleda Arango
M.S. en Relaciones Industriales, Iowa State University, 2002. Candidata a doctor en Administración de Tulane University, Estados Unidos. Profesora tiempo completo, Departamento de Mercadeo, Universidad Icesi, Colombia. Investigadora adscrita al grupo de competitividad y productividad en las organizaciones, Colombia. Dirigir correspondencia a: Departamento de Mercadeo, Universidad Icesi, Calle 18 No. 122-135, Pance, Cali, Colombia
Claudia Viviana Rodríguez
Especialista en Mercados y MBA, Universidad Icesi – Tulane University, Colombia y Estados Unidos. Gerente, Representaciones Lam, Colombia. Dirigir correspondencia a: Calle 12A No. 108-130, Cali, Colombia
Juan Pablo Valencia
Especialista en Mercados y MBA, Universidad Icesi – Tulane University, Colombia y Estados Unidos. Gerente de canal, Colgate-Palmolive Compañía, Colombia. Dirigir correspondencia a: Carrera 1 No. 40-108, Cali, Colombia
Leído
2629
Vecesse ha leído el artículo
1440
Total PDF
1189
Total HTML
| año/Mes | Html | Total | |
|---|---|---|---|
| 2025 12 | 5 | 9 | 14 |
| 2025 11 | 22 | 24 | 46 |
| 2025 10 | 7 | 12 | 19 |
| 2025 9 | 6 | 36 | 42 |
| 2025 8 | 19 | 25 | 44 |
| 2025 7 | 11 | 6 | 17 |
| 2025 6 | 7 | 5 | 12 |
| 2025 5 | 8 | 6 | 14 |
| 2025 4 | 6 | 2 | 8 |
| 2025 3 | 6 | 5 | 11 |
| 2025 2 | 6 | 3 | 9 |
| 2025 1 | 8 | 3 | 11 |
| 2024 12 | 5 | 4 | 9 |
| 2024 11 | 6 | 6 | 12 |
| 2024 10 | 7 | 6 | 13 |
| 2024 9 | 12 | 4 | 16 |
| 2024 8 | 8 | 1 | 9 |
| 2024 7 | 6 | 7 | 13 |
| 2024 6 | 7 | 8 | 15 |
| 2024 5 | 9 | 1 | 10 |
| 2024 4 | 8 | 3 | 11 |
| 2024 3 | 7 | 8 | 15 |
| 2024 2 | 4 | 7 | 11 |
| 2024 1 | 5 | 9 | 14 |
| 2023 12 | 7 | 10 | 17 |
| 2023 11 | 9 | 11 | 20 |
| 2023 10 | 15 | 15 | 30 |
| 2023 9 | 8 | 3 | 11 |
| 2023 8 | 8 | 6 | 14 |
| 2023 7 | 18 | 7 | 25 |
| 2023 6 | 6 | 4 | 10 |
| 2023 5 | 9 | 6 | 15 |
| 2023 4 | 5 | 6 | 11 |
| 2023 3 | 5 | 7 | 12 |
| 2023 2 | 6 | 3 | 9 |
| 2022 1 | 2 | 14 | 16 |
| 2022 12 | 9 | 4 | 13 |
| 2022 11 | 15 | 28 | 43 |
| 2022 10 | 14 | 24 | 38 |
| 2022 9 | 6 | 10 | 16 |
| 2022 8 | 6 | 5 | 11 |
| 2022 7 | 7 | 7 | 14 |
| 2022 6 | 6 | 8 | 14 |
| 2022 5 | 14 | 13 | 27 |
| 2022 4 | 14 | 18 | 32 |
| 2022 3 | 14 | 15 | 29 |
| 2022 2 | 5 | 4 | 9 |
| 2021 1 | 7 | 7 | 14 |
| 2021 12 | 7 | 10 | 17 |
| 2021 11 | 5 | 8 | 13 |
| 2021 10 | 11 | 17 | 28 |
| 2021 9 | 2 | 20 | 22 |
| 2021 8 | 6 | 7 | 13 |
| 2021 7 | 5 | 6 | 11 |
| 2021 6 | 4 | 12 | 16 |
| 2021 5 | 5 | 8 | 13 |
| 2021 4 | 10 | 3 | 13 |
| 2021 3 | 3 | 8 | 11 |
| 2021 2 | 6 | 4 | 10 |
| 2020 1 | 6 | 8 | 14 |
| 2020 12 | 6 | 7 | 13 |
| 2020 11 | 6 | 9 | 15 |
| 2020 10 | 4 | 7 | 11 |
| 2020 9 | 6 | 9 | 15 |
| 2020 8 | 6 | 6 | 12 |
| 2020 7 | 2 | 1 | 3 |
| 2020 6 | 5 | 8 | 13 |
| 2020 5 | 4 | 6 | 10 |
| 2020 4 | 2 | 13 | 15 |
| 2020 3 | 10 | 11 | 21 |
| 2020 2 | 8 | 6 | 14 |
| 2020 1 | 2 | 11 | 13 |
| 2019 12 | 10 | 13 | 23 |
| 2019 11 | 7 | 11 | 18 |
| 2019 10 | 2 | 5 | 7 |
| 2019 9 | 6 | 0 | 6 |
| 2019 8 | 6 | 5 | 11 |
| 2019 7 | 12 | 14 | 26 |
| 2019 6 | 23 | 34 | 57 |
| 2019 5 | 49 | 81 | 130 |
| 2019 4 | 29 | 75 | 104 |
| 2019 3 | 5 | 10 | 15 |
| 2019 2 | 7 | 14 | 21 |
| 2019 1 | 7 | 8 | 15 |
| 2018 12 | 9 | 9 | 18 |
| 2018 11 | 8 | 13 | 21 |
| 2018 10 | 9 | 22 | 31 |
| 2018 9 | 19 | 6 | 25 |
| 2018 8 | 3 | 6 | 9 |
| 2018 7 | 3 | 11 | 14 |
| 2018 6 | 2 | 6 | 8 |
| 2018 5 | 8 | 103 | 111 |
| 2018 4 | 3 | 6 | 9 |
| 2018 3 | 3 | 7 | 10 |
| 2018 2 | 3 | 4 | 7 |
| 2018 1 | 5 | 5 | 10 |
| 2017 12 | 6 | 3 | 9 |
| 2017 11 | 10 | 16 | 26 |
| 2017 10 | 15 | 53 | 68 |
| 2017 9 | 3 | 1 | 4 |
| 2017 8 | 0 | 2 | 2 |
| 2017 7 | 2 | 1 | 3 |
| 2017 6 | 8 | 8 | 16 |
| 2017 5 | 7 | 2 | 9 |
| 2017 4 | 7 | 1 | 8 |
| 2017 3 | 10 | 36 | 46 |
| 2017 2 | 12 | 5 | 17 |
| 2016 1 | 4 | 3 | 7 |
| 2016 12 | 12 | 4 | 16 |
| 2016 11 | 14 | 8 | 22 |
| 2016 10 | 9 | 3 | 12 |
| 2016 9 | 13 | 8 | 21 |
| 2016 8 | 8 | 2 | 10 |
| 2016 7 | 5 | 2 | 7 |
| 2016 6 | 2 | 7 | 9 |
| 2016 5 | 10 | 8 | 18 |
| 2016 4 | 4 | 18 | 22 |
| 2016 3 | 5 | 8 | 13 |
| 2016 2 | 3 | 6 | 9 |
| 2015 1 | 6 | 11 | 17 |
| 2015 12 | 8 | 8 | 16 |
| 2015 11 | 12 | 1 | 13 |
| 2015 10 | 9 | 3 | 12 |
| 2015 9 | 9 | 5 | 14 |
| 2015 8 | 3 | 3 | 6 |
| 2015 7 | 4 | 0 | 4 |
| 2015 6 | 1 | 1 | 2 |
| 2015 5 | 4 | 0 | 4 |
| 2015 4 | 6 | 4 | 10 |
| 2015 3 | 8 | 2 | 10 |
| 2015 2 | 4 | 2 | 6 |
| 2015 1 | 4 | 4 | 8 |
| 2014 12 | 3 | 2 | 5 |
| 2014 11 | 4 | 3 | 7 |
| 2014 10 | 5 | 2 | 7 |
| 2014 9 | 11 | 3 | 14 |
| 2014 8 | 6 | 5 | 11 |
| 2014 7 | 0 | 3 | 3 |
| 2014 6 | 3 | 3 | 6 |
| 2014 5 | 3 | 1 | 4 |
| 2014 4 | 4 | 3 | 7 |
| 2014 3 | 14 | 10 | 24 |
| 2014 2 | 10 | 4 | 14 |
| 2014 1 | 9 | 3 | 12 |
| 2013 12 | 15 | 10 | 25 |
| 2013 11 | 17 | 5 | 22 |
| 2013 10 | 20 | 9 | 29 |
| 2013 9 | 23 | 12 | 35 |
| 2013 8 | 16 | 5 | 21 |
Mostrar todo
