Marcas de experiencia: marcando la diferencia1
Experience brands: making the difference
Experiências de marcas: marcando a diferença
Estela Fernández Sabiote
Autor para correspondencia
estelafs@um.es
Autor para correspondencia. Dirigir correspondencia a: Estela Fernández Sabiote. Facultad de Economía y Empresa. Universidad de Murcia. Campus de Espinardo. 30100 Murcia, España.
Autor para correspondencia. Dirigir correspondencia a: Estela Fernández Sabiote. Facultad de Economía y Empresa. Universidad de Murcia. Campus de Espinardo. 30100 Murcia, España.
Ayudante doctor, Facultad de Economía y Empresa, Universidad de Murcia, España
María Elena Delgado Ballester
Profesora titular, Facultad de Economía y Empresa, Universidad de Murcia, España
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