Artículo
La efectividad de la publicidad oposicional
The effectiveness of oppositional advertising
A eficácia da publicidade contestatária
Pablo Farías
Autor para correspondencia
pfarias@fen.uchile.cl
Autor para correspondencia. Diagonal Paraguay 257, Oficina 1003, Santiago, Chile.
Autor para correspondencia. Diagonal Paraguay 257, Oficina 1003, Santiago, Chile.
Profesor Asistente, Departamento de Administración, Facultad de Economía y Negocios, Universidad de Chile, Santiago, Chile
Leído
4066
Vecesse ha leído el artículo
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Total PDF
2989
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