Gestión empresarial orientada al valor del cliente como fuente de ventaja competitiva. Propuesta de un modelo explicativo
Business Management orientated to the Customer Value as source of competitive advantage. Propose of an explicative model
Leslier Valenzuela
Doctora en Marketing, Universidad Complutense de Madrid, España. MBA in Agribusiness, University of Guelph, Canadá. Diplomado en Marketing, Licenciada en Ciencias Administrativas e Ingeniera Comercial, Universidad del Bío-Bío, Chile. Profesora Asistente A del Departamento de Administración y Auditoria, Facultad de Ciencias Empresariales, Universidad del Bío-Bío, Campus Concepción, Chile
Eduardo Torres
Doctor en Gestión, Universidad de Zaragoza, España. Licenciado en Ciencias Administrativas e Ingeniero Comercial, Universidad del Bío-Bío, Chile. Profesor de Marketing, Departamento de Administración, Facultad de Economía y Negocios, Universidad de Chile, Chile
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