Factores determinantes y consecuencias de la adopción del comercio electrónico B2C:una comparativa internacional
Fatores determinantes e conseqüências da adopção do comércio eletrônico B2C: um comparativo internacional
Determining factors and consequences of the adoption of B2C e-commerce: An international comparison
Marta Frasquet Deltoro
Universitat de València, España
Alejandro Mollá Descals
Universitat de València, España
María Eugenia Ruiz Molina
Autor para correspondencia
M.Eugenia.Ruiz@uv.es
Autor para correspondencia. Dirigir a: Universidad de Valencia, Departamento de Comercialización e Investigación de Mercados, Facultad de Economía, Avda. de los Naranjos, s/n, 46022 Valencia, España.
Autor para correspondencia. Dirigir a: Universidad de Valencia, Departamento de Comercialización e Investigación de Mercados, Facultad de Economía, Avda. de los Naranjos, s/n, 46022 Valencia, España.
Universitat de València, España
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