Artículo
Estrategias de lealtad de clientes en la banca universal
Customer Loyalty Strategies in universal banking
Estratégias de lealdade de clientes na banca universal
María Virginia Baptistaa, María de Fátima Leónb,
Autor para correspondencia
leonfati@ula.ve
Autor para correspondencia: Residencias Terrazas del Sol, No. 45, sector Campo Claro, Mérida, Venezuela.
Autor para correspondencia: Residencias Terrazas del Sol, No. 45, sector Campo Claro, Mérida, Venezuela.
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