Estrategia de mercado seguida por los grupos económicos en chile: efecto en el rendimiento y la rentabilidad1
Market strategy of economic groups in Chile: effects onperformance and profitability
Estratégia de mercado seguida pelos grupos econômicos no Chile: efeito sobre o rendimento e renta-bilidade
Alex Medina Giacomozzi
Autor para correspondencia
alex@ubiobio.cl
Autor para correspondencia. Dirigir correspondencia a: Universidad del Bío-Bío, Casilla 447, Chillan,.
Autor para correspondencia. Dirigir correspondencia a: Universidad del Bío-Bío, Casilla 447, Chillan,.
Profesor asociado, Facultad de Ciencias Empresariales, Universidad del Bío-Bío, Chile
Miguel Hernández Morales
Investigador asistente, Facultad de Ciencias Empresariales, Universidad del Bío-Bío, Chile
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