Artículo
El uso de los arquetipos en la industria de la moda en Colombia
Use of archetypes in the Colombian fashion industry
O uso dos arquétipos na indústria da moda na Colômbia
Lina María Ceballos
, Juliana Villegas Gómez
Autor para correspondencia
lceball4@eafit.edu.co
Autor para correspondencia: Carrera 49, 7 sur-50, Avenida las Vegas. Departamento Mercadeo - Universidad EAFIT - Bloque 26 - Medellín, Colombia.
Autor para correspondencia: Carrera 49, 7 sur-50, Avenida las Vegas. Departamento Mercadeo - Universidad EAFIT - Bloque 26 - Medellín, Colombia.
Profesora, Departamento de Mercadeo, Universidad EAFIT, Medellín, Colombia
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