El papel de la lealtad en la construcción de redes sociales: una propuesta para la gerencia social de empresas de servicios públicos domiciliarios
The role of loyalty in the construction of social networks: a proposal for the social management of public household utility companies
Olga Rocío Buitrago Betancur
Administradora de empresas y especialista en Gerencia Social de la Universidad de Antioquia. Consultora y asesora del Centro de Consultoría y Asesorías Administrativas –CICA– y del Centro de Investigaciones Económicas –CIE– de la Universidad de Antioquia
Germán Darío Valencia Agudelo
Economista, magíster en Ciencia Política y especialista en Gerencia Social de la Universidad de Antioquia. Docente e investigador del Instituto de Estudios Políticos de la Universidad de Antioquia y es miembro de los grupos de investigación Estudios Políticos y Microeconomía Aplicada de la misma universidad
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