Artículo
El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad
Using scent to evaluate personal involvement with a product and perception of quality
O aroma ao avaliar o envolvimento do consumidor com um produto e sua perceção de qualidade
Ana M. Arboledaa,
, Julio C. Alonsob,c
Autor para correspondencia
amarboleda@icesi.edu.co
Autor para correspondencia. Cl. 18 # 122-135, Universidad Icesi, Cali, Colombia.
Autor para correspondencia. Cl. 18 # 122-135, Universidad Icesi, Cali, Colombia.
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