Artículo
Economías de escala publicitarias en grandes empresas en México 2008-2011
Advertising economies of scale in large companies in Mexico 2008-2011
Ganhos de escala publicitários em grandes empresas no México 2008-2011
Ignacio Javier Cruz Rodríguez
Autor para correspondencia
iker_izquierdo1@hotmail.com
Autor para correspondencia: Oriente 162 N.o 64 col. Moctezuma 2.a Sección, C.P. 15530, Delegación Venustiano Carranza, Distrito Federal, México.
Autor para correspondencia: Oriente 162 N.o 64 col. Moctezuma 2.a Sección, C.P. 15530, Delegación Venustiano Carranza, Distrito Federal, México.
Profesor, Facultad de Estudios Superiores Acatlán, Universidad Nacional Autónoma de México, Ciudad de México, México
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