Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De Carroll
Dimensionality of perceived business social responsibility and its effects on firm's image and reputation: a Carroll's model based approach
Alejandro Alvarado Herrera
Doctor en Marketing por la Universitat de València, España y DEA por la misma Universidad. MSc. Administración con Especialidad en Mercadotecnia por la Universidad Popular Autónoma del Estado de Puebla, México. Ingeniero en Construcción por el Instituto Tecnológico de la Construcción, México
Profesor-investigador de tiempo completo en la Universidad de Quintana Roo, campus Cozumel, México. Miembro de la American Marketing Association, de la Academy of Marketing Science y del Consejo Quintanarroense de Ciencia y Tecnología
María Walesska Schlesinger Díaz
DEA y Candidata a Doctora en Marketing por la Universitat de València, España. MSc. Licenciada en Administración y Magíster en Gerencia de Empresas
Profesora-investigadora en la Universidad del Zulia (LUZ) y adscrita al Centro de Estudios de la Empresa de la Fac. de Ccs. Económicas y Sociales de LUZ, Acreditada en el Programa de Promoción al Investigador (PPI Nivel I:6267) del Fonacit Venezuela
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