Artículo
Beneficios y perjuicios de la estrategia de imitación
Benefits and detriments of imitation strategy
Vantagens e desvantagens da estratégia de imitação
Ana M. Arboleda
Autor para correspondencia
amarboleda@icesi.edu.co
Autora para correspondencia: Calle 18 # 122-135. Departamento de Mercadeo y Negocios Internacionales, Universidad Icesi, Cali, Colombia.
Autora para correspondencia: Calle 18 # 122-135. Departamento de Mercadeo y Negocios Internacionales, Universidad Icesi, Cali, Colombia.
Profesora, Departamento de Mercadeo y Negocios Internacionales, Universidad Icesi, Cali, Colombia
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