Análisis De La Contribución De Hollander Al Macromercadeo
Analysing Hollander's contribution to macromarketing
Yaromir Muñoz Molina
Candidato a doctor en Administración en HEC Montreal, MBA en Administración Comercial y Marketing, Instituto de Empresa, Madrid, España; Psicólogo, Universidad de Antioquia; profesor asociado, departamento de Mercadeo, Universidad Eafit, Medellín, Colombia. Coordinador del grupo de investigación: Grupo de Estudio en Mercadeo, reconocido y escalafonado por Colciencias. Miembro investigador del grupo: Chaire de gestion des espaces commerciaux et du service à la clientèle de HEC Montreal
Carlos Enrique Vecino Arenas
Ph.D. Université de Montreal-HEC Montreal, Master of Science-University of Illinois. Profesor asociado, Escuela de Estudios Industriales y Empresariales, Universidad Industrial de Santander. Coordinador del grupo de investigación: Finance inscrito en el Gruplac-Colciencias
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