Información del artículo
Resumen
Una propuesta basada en el modelo de aceptación de la tecnología (TAM) y el estado de flujo se diseña para describir la utilidad, la facilidad de uso y el flujo percibidos y sus influencias en la aceptación y uso de la Web entre los usuarios dirigidos por un objetivo. El objetivo de esta investigación es pues examinar y sintetizar en una propuesta unificada el modelo TAM y el estado de flujo; el desarrollo empírico evidencia la necesidad de la extensión del modelo TAM hacia visiones de carácter intrínseco también en situaciones de comportamientos dirigidos. El flujo podría representar un rol esencial e incluso superior al representado por la facilidad de uso y la utilidad en la determinación de la intención de uso dentro de un contexto online. En resumen, mejores medidas para predecir y explicar el uso de la Web tendrá un gran valor práctico. Los sitios web podrían adaptarse a sus usuarios connuevos diseños que faciliten la calidad de servicio electrónico y el estado de flujo. Los usuarios, a su vez, encontrarían un sitio web adecuado para potenciar una relación eficiente y continuada en el tiempo.
Palabras clave:
Uso de la Web
TAM
Flujo
utilidad
facilidad de uso
Abstract
A model based on technology acceptance (TAM) and flow, is proposed to describe the perceived usefulness, ease of use and flow, and their influences on Web acceptance and use among Web task-oriented users. The aim of the research is thus to investigate how well flow-model theory can be aligned with TAM, and to provide a relationship with the Web acceptance and its proper usage. The empirical development suggests that there is scope for further extension of TAM to adapt to the Web acceptance and usage and its profitable consequences. The main contribution of the extended model is that it expands TAM's range towards flow (i.e., intrinsic motives). Flow might play a more influential role than ease of use and usefulness in determining the intention within the Web-based context. Better measures for predicting and explaining Web use will have also greater practical value. Singular Web sites would like to assess user demand for new design ideas to facilitate electronic service quality and flow. Users would like to find a Web site leading to an enduring and cost-effective relationship.
Keywords:
Web usage
TAM
Flow
Usefulness
Ease of Use
El Texto completo está disponible en PDF
Referencias bibliográficas
[Adams et al., 1992]
D.A. Adams, R.R. Nelson, P.A. Todd.
Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication.
MIS Quarterly, 16 (1992), pp. 227-247
[Agarwal and Karahanna, 2000]
R. Agarwal, E. Karahanna.
Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage.
MIS Quarterly, 24 (2000), pp. 665-694
[Ajzen and Fishbein, 1980]
I. Ajzen, M. Fishbein.
Understanding Attitudes and Predicting Social Behaviour.
Prentice Hall, (1980),
[Anderson and Gerbing, 1988]
J.C. Anderson, D.W. Gerbing.
«Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach».
Psychological Bulletin, 103 (1988), pp. 411-423
[Aubert et al., 1994]
B.A. Aubert, S. Rivard, M. Patry.
«Development of Measures to Assess Dimension of IS Operation Transactions».
Proceedings of the 15th. International Conference on Information Systems, pp. 13-26
[Barclay et al., 1995]
D. Barclay, C. Higgins, R. Thompson.
«The Partial Least Squares (PLS) Approach to Causal Modelling: Personal Computer Adoption and Use as an Illustration».
Techonology Studies, 2 (1995), pp. 285-309
[Baty and Lee, 1995]
J.B. Baty, R.M. Lee.
Intershop: Enhancing the Vendor/Customer Dialectic in Electronic Shopping.
Journal of Management Information Systems, 11 (1995), pp. 9-31
[Bellman et al., 1999]
S. Bellman, G.L. Lohse, E.J. Johnson.
Predictors of Online Buying Behaviour.
Communications of the ACM, 42 (1999), pp. 32-38
[Bem, 1972]
D.J. Bem.
«Self-perception Theory».
pp. 1-62
[Berkowitz, 1993]
L. Berkowitz.
«Towards a General Theory of Anger and Emotional Aggression: Implications of the Cognitive-Neoassociationistic Perspective for the Analysis of Anger and Other Emotions».
pp. 1-46
[Berthon et al., 1996]
P. Berthon, L.F. Pitt, R.T. Watson.
The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency.
Journal of Advertising Research, 36 (1996), pp. 43-53
[Bhattacherjee, 2001]
A. Bhattacherjee.
«Understanding Information Systems Continuance: an Expectation-confirmation Model».
MIS Quarterly, 25 (2001), pp. 351-370
[Bollen, 1984]
K.A. Bollen.
«Multiple Indicators: Internal Consistency or No Necessary Relationship?».
Quality and Quantity, 18 (1984), pp. 377-385
[Bollen and Lennox, 1991]
K. Bollen, R. Lennox.
«Conventional Wisdom on Measurement: a Structural Equation Perspective».
Psychological Bulletin, 110 (1991), pp. 305-314
[Carmines and Zeller, 1979]
E.G. Carmines, R.A. Zeller.
«Reliability and Validity Assessment».
Sage University Paper Series on Quantitative Applications in the Social Sciences, Sage, (1979),
[Chin, 1998]
W.W. Chin.
«The Partial Least Squares Approach for Structural Equation Modelling».
Modern Methods for Business Research,
[Chin and Gopal, 1995]
W.W. Chin, A. Gopal.
«Adoption Intention in GSS: Relative Importance of Beliefs».
Database, 26 (1995), pp. 42-64
[Chin et al., 1996]
W.W. Chin, B.L. Marcolin, P.R. Newsted.
A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and Voice Mail Emotion/Adoption Study.
Proceedings of the 17th. International Conference of Information Systems, pp. 21-41
[Clarke and Haworth, 1994]
S.G. Clarke, J.T. Haworth.
Flow’ Experience in the Daily Lives of Sixth- Form Collect Students.
British Journal of Psychology, 85 (1994), pp. 511-523
[Collopy, 1996]
F. Collopy.
«Biases in Retrospective Self-reports of Time Use: An Empirical Study of Computer Users».
Management Science, 42 (1996), pp. 758-767
[Compeau and Higgins, 1995]
D. Compeau, C. Higgins.
«Application of Social Cognitive Theory to Training for Computer Skills».
Information Systems Research, 6 (1995), pp. 118-143
[Cook and Campbell, 1979]
T.D. Cook, D.T. Campbell.
Quasi-experimentation: Design and Analysis Issues for Field Settings.
Hough ton Mifflin°, (1979),
[Csikszentmihalyi, 1975]
M. Csikszentmihalyi.
Beyond Boredom and Anxiety.
Jossey-Bass Publishers, (1975),
[Csikszentmihalyi, 1990]
M. Csikszentmihalyi.
Flow: The Psychology of Optimal Experience.
Harper & Row, (1990),
[Dabholkar, 1996]
P.A. Dabholkar.
«Consumer Evaluation of New Technology-Based Self-Service Options: An Investigation of Alternative Models of Service Quality».
International Journal of Research in Marketing, 13 (1996), pp. 29-51
[Davis, 1989]
F.D. Davis.
Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information.
MIS Quarterly, 13 (1989), pp. 319-342
[Davis, 1993]
F.D. Davis.
«User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts».
International Journal of Man-Machine Studies, 38 (1993), pp. 475-487
[Davis et al., 1989]
F.D. Davis, R.P. Bagozzi, P.R. Warsaw.
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models.
Management Science, 35 (1989), pp. 983-1003
[Davis et al., 1992]
F.D. Davis, R.P. Bagozzi, P.R. Warsaw.
Extrinsic and Intrinsic Motivation to use Computers in The Workplace.
Journal of Applied Social Psychology, 22 (1992), pp. 1111-1132
[Deci and Ryan, 1985]
E.L. Deci, R.M. Ryan.
Intrinsic Motivation and Self-Determination in Human Behavior.
Plenum Press, (1985),
[Diamantopoulos and Winklhofer, 2001]
A. Diamantopoulos, H.M. Winklhofer.
«Index Construction with Formative Indicators: An Alternative to Scale Development».
Journal of Marketing Research, 38 (2001), pp. 269-277
[Eid and Trueman, 2002]
Eid, R. y Trueman, M. (2002):»The Adoption of The Internet for B-to-B International Marketing: A Theoretical Model». Working Paper (02/10), Bradford University School of Management.
[Elliot and Fowell, 2000]
S. Elliot, S. Fowell.
Expectations versus Reality: A Snapshot of Consumer Experiences with Internet Retailing.
International Journal of Information Management, 20 (2000), pp. 323-336
[Epstein, 1994]
S. Epstein.
Integration of the Cognitive and the Psychodynamic Unconscious.
American Psychologist, 49 (1994), pp. 709-724
[Fenech, 1989]
T. Fenech.
Using Perceived Ease of Use and Perceived Usefulness to Predict Acceptance of the World Wide Web.
Computer Networks and ISDN Systems, 30 (1989), pp. 629-630
[Festinger, 1976]
L. Festinger.
A Theory of Cognitive Dissonance.
Stanford University Press, (1976),
[Fichman, 1992]
R.G. Fichman.
«Information Technology Diffusion: A Review of Empirical Research».
Proceedings of the Thirteenth International Conference on Information Systems, pp. 195-206
[Finneran and Zhang, 2005]
Ch. Finneran, P. Zhang.
«Flow in Computer-Mediated Environments: Promises and challenges».
Communications of AIS (CAIS), 15 (2005), pp. 82-101
[Fishbein and Ajzen, 1975]
M. Fishbein, I. Ajzen.
Belief Attitude, Contention, and Behavior.
Addison-Wesley, (1975),
[Fornell and Bookstein, 1982]
C. Fornell, F. Bookstein.
«Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory».
Journal of Marketing Research, 19 (1982), pp. 440-452
[Fornell and Larcker, 1981]
C. Fornell, D.F. Larcker.
«Evaluating Structural Equation Models with Unobservable Variables and Measurement Error».
Journal of Marketing Research, 18 (1981), pp. 39-50
[Fornell et al., 1990]
C. Fornell, P. Lorange, J. Roos.
«The Cooperative Venture Formation Process: A Latent Variable Structural Modeling Approach».
Management Science, 36 (1990), pp. 1246-1255
[Gefen and Straub, 2000]
D. Gefen, D.W. Straub.
«The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption».
Journal of the Association for Information Systems, 1 (2000), pp. 8
[Gefen and Straub, 1997]
D. Gefen, D.W. Straub.
Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model.
MIS Quarterly, 21 (1997), pp. 389-400
[Geisser, 1975]
S. Geisser.
«The Predictive Sample Reuse Method with Applications».
Journal of the American Statistical Association, 70 (1975), pp. 320-328
[Ghani, 1991]
J.A. Ghani.
«Flow in Human-Computer Interactions: Test of a Model».
Factors in Management Information Systems: An Organizational Perspective,
[Ghani and Deshpande, 1994]
J.A. Ghani, S.P. Deshpande.
«Task Characteristics and the Experience of Optimal Flow in Human-Computer Interaction».
The Journal of Psychology, 128 (1994), pp. 383-391
[Ghani et al., 1991]
J.A. Ghani, R. Supnick, P. Rooney.
«The Experience of Flow in Computer- Mediated and in Face-to-Face Groups».
Proceedings of the 12th. International Conference on Information Systems, pp. 16-18
[Hoffman and Novak, 1996a]
D.L. Hoffman, T.P. Novak.
A New Marketing Paradigm for Electronic Commerce.
En Project 2000: Owen Graduate School of Management, Vaderbilt University, (1996),
[Hoffman and Novak, 1996b]
D.L. Hoffman, T.P. Novak.
«Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations».
Journal of Marketing, 60 (1996), pp. 50-68
[Hoffman et al., 2003]
D.L. Hoffman, T.P. Novak, A. Duhachek.
«The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences».
Journal of Consumer Psychology, 13 (2003), pp. 3-16
[Hu et al., 1999]
P.J. Hu, P.Y.K. Chau, O.R.L. Sheng, K.Y. Tam.
Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine Technology.
Journal of Management Information Systems, 16 (1999), pp. 91-112
[Huberman et al., 1998]
Huberman, B., Pirolli, P., Pitkow, J. y Kukose, R. (1998): «Strong Regularities in World Wide Web Surng». Technical Report, Xerox PARC.
[Hulland, 1999]
J.S. Hulland.
«Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies».
Strategic Management Journal, 20 (1999), pp. 195-204
[Hwang and Yi, 2002]
Y. Hwang, Y. Yi.
Predicting the Use of Web-Based IS: Intrinsic Motivation and Self-Efficacy.
Proceedings of the 8th. Americas Conference on Information Systems (AMCIS 2002), pp. 1076-1081
[Igbaria et al., 1995]
M. Igbaria, J. Iivari, H. Maragahh.
Why do Individuals Use Computer Technology?.
Information and Management, 5 (1995), pp. 227-238
[Igbaria et al., 1996]
M. Igbaria, S. Parasuraman, J.J. Baroudi.
A Motivational Model of Microcomputer Usage.
Journal of Management Information Systems, 13 (1996), pp. 127-143
[Johnson and Hignite, 2000]
R.A. Johnson, M.A. Hignite.
Applying the Technology Acceptance Model to the WWW.
Academy of Information and Management Sciences Journal, 3 (2000), pp. 130-142
[Keil et al., 1995]
M. Keil, P.M. Beranek, B.R. Konsynski.
«Usefulness and Ease of Use: Field Study Evidence Regarding Task Considerations».
Decision Support Systems, 13 (1995), pp. 75-91
[Koufaris, 2002]
M. Koufaris.
«Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior».
Information Systems Research, 13 (2002), pp. 205-223
[Lederer et al., 2000]
A.L. Lederer, D.J. Maupin, M.P. Sens, Y. Zhuang.
«The technology acceptance model and the World Wide Web».
Decision Support Systems, 29 (2000), pp. 269-282
[Lee et al., 2003]
Y. Lee, K.A. Kozar, K.R.T. Larsen.
«The Technology Acceptance Model: Past, Present, and Future».
Communications of the Association for Information Systems, 12 (2003), pp. 752-780
[Legris et al., 2003]
P. Legris, J. Ingham, P. Collerette.
Why do People Use Information Technology?. A Critical Review of the Technology Acceptance Model.
Information and Management, 40 (2003), pp. 191-204
[Leventhal, 1984]
H. Leventhal.
A Perceptual-Motor Theory of Emotion.
pp. 118-182
[Lin and Lu, 2000]
C.C. Lin, H. Lu.
«Towards an Understanding of the Behavioral Intention to Use a Web site».
International Journal of Information Management, 20 (2000), pp. 197-208
[Liu and Arnett, 2000]
Ch. Liu, K.P. Arnett.
Exploring the Factors Associated with Web Site Success in the Context of Electronic Commerce.
Information and Management, 38 (2000), pp. 23-33
[Lucas and Spitler, 1999]
H.C. Lucas, V.K. Spitler.
Technology Use and Performance: A Field Study of Broker Workstations.
Decision Sciences, 30 (1999), pp. 291-311
[Malone, 1981]
T.W. Malone.
«Toward a Theory of Intrinsically Motivating Instructions».
Cognitive Science, 4 (1981), pp. 333-369
[Marr, 2000]
Marr, A.J. (2000): «Intrinsic Motivation and Csikszentmihalyi's Flow Experience: A Critique of Two Factor Theories of Human Motivation in Social Psychology». En http://www.homestead.com/flowstate/files/csikszentmihalyi_four.html.
[Mathieson et al., 2001]
K. Mathieson, E. Peacock, W. Chin.
«Extending the Technology Acceptance Model: The Influence of Perceived User Resources».
Database for Advances in Information Systems, 32 (2001), pp. 86-112
[Moon and Kim, 2001]
J. Moon, Y. Kim.
Extending the TAM for a World-Wide-Web Context.
Information and Management, 38 (2001), pp. 217-230
[Novak et al., 2000]
T.P. Novak, D.L. Hoffman, Y. Yung.
Measuring the Customer Experience in Online Environments: A Structural Modeling Approach.
Marketing Science, 19 (2000), pp. 22-42
[Nunnally, 1978]
J. Nunnally.
Psychometric Theory.
McGraw-Hill, (1978),
[Parasuraman and Zinkhan, 2002]
A. Parasuraman, G.M. Zinkhan.
Marketing to and Serving Customers Through the Internet: An Overview and Research Agenda.
Journal of the Academy of Marketing Science, 30 (2002), pp. 286-295
[Pine and Gilmore, 1998]
J. Pine, J. Gilmore II.
Welcome to the Experience Economy.
Harvard Business Review, (1998), pp. 97-105
[Privette And Bundrick, 1987]
G. Privette, Ch.M. Bundrick.
«Measurement of Experience: Construct and Content Validity of the Experience Questionnaire».
Perceptual and Motor Skills, 65 (1987), pp. 315-332
[Rettie, 2001]
R. Rettie.
«An Exploration of Flow during Internet Use».
Internet Research- Electronic Networking Applications and Policy, 11 (2001), pp. 103-113
[Rodríguez del Bosque and Herrero Crespo, 2005]
I.A. Rodríguez del Bosque, A. Herrero Crespo.
«La Aceptación de Internet y el Comercio Electrónico basados en las Actitudes».
Marketing en Internet. Estrategia y Empresa, pp. 371-412
[Sánchez-Franco and Rodríguez-Bobada Rey, 2004]
M.J. Sánchez-Franco, J. Rodríguez-Bobada Rey.
«Personal Factors Affecting Users’ Web Session Lengths».
Internet Research-Electronic Networking Applications and Policy, 14 (2004), pp. 62-80
[Sánchez-Franco and Roldán, 2004]
M.J. Sánchez-Franco, J.L. Roldán.
«Web Acceptance and Usage Model: a Comparison between Goal-directed and Experiential Web Users».
Internet Research- Electronic Networking Applications and Policy, 15 (2004), pp. 21-48
[Seddon, 1997]
P.B. Seddon.
A Respecification and Extension of theDeLone and McLean Model of IS Success.
Information Systems Research, 8 (1997), pp. 240-253
[Sellin, 1995]
N. Sellin.
«Partial Least Squares Modeling in Research on Education Achievement».
Reflections on Education Achievement, pp. 256-267
[Singh and Nikunj, 1999]
S.N. Singh, P.D. Nikunj.
Web Home Pages as Advertisements.
Communications of the ACM, 42 (1999), pp. 91-98
[Stone, 1974]
M. Stone.
«Cross-validatory Choice and Assessment of Statistical Predictions».
Journal of the Royal Statistical Society, Series B, 36 (1974), pp. 111-133
[Straub et al., 1995]
D. Straub, M. Limayem, E. Karahanna-Evaristo.
Measuring System Usage: Implications for IS Theory Testing».
Management Science, 41 (1995), pp. 1328-1342
[Szajna, 1996]
B. Szajna.
«Empirical Evaluation of the Revised Technology Acceptance Model».
Management Science, 42 (1996), pp. 85-92
[Tan and Teo, 2000]
M. Tan, T.S.H. Teo.
«Factors Influencing the Adoption of Internet Banking».
Journal of the Association for Information Systems, 1 (2000), pp. 1-51
[Teo et al., 1999]
T.S.H. Teo, V.K.G. Lim, R.Y.C. Lai.
Intrinsic and Extrinsic Motivation in Internet Usage.
OMEGA International Journal of Management Science, 27 (1999), pp. 25-37
[Trevino and Webster, 1992]
L.K. Trevino, J. Webster.
«Flow in Computer-Mediated Communication».
Communication Research, 19 (1992), pp. 539-573
[Van der Heijden, 2001]
H. Van der Heijden.
«Factors Influencing the Usage of Websites: The Case of a Generic Portal in the Netherlands».
e-Everything: e-Commerce, e-Government, e-Household, e-Democracy, 14th Bled Electronic Commerce Conference, pp. 25-26
[Van der Heijden, 2003]
H. Van der Heijden.
«Factors Influencing the Usage of Websites: The Case of a Generic Portal in the Netherlands».
Information & Management, 40 (2003), pp. 541-549
[Venkatesh, 2000]
V. Venkatesh.
Determinants of Perceived Ease of Use: Integrating Perceived Behavioural Control, Computer Anxiety and Enjoyment into the Technology Acceptance Model.
Information Systems Research, 11 (2000), pp. 342-365
[Venkatesh and Davis, 1996]
V. Venkatesh, F.D. Davis.
A Model of the Antecedents of Perceived Ease of Use: Development and Test.
Decision Sciences, 27 (1996), pp. 451-481
[Venkatesh and Davis, 2000]
V. Venkatesh, F.D. Davis.
Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies.
Management Science, 46 (2000), pp. 186-204
[Venkatesh and Speier, 1999]
V. Venkatesh, C. Speier.
«Computer Technology Training in the Workplace: a Longitudinal Investigation of the Effect of Mood?».
Organizational Behavior and Human Decision Processes, 79 (1999), pp. 1-28
[Venkatesh and Speier, 2000]
V. Venkatesh, C. Speier.
«Creating an Effective Training Environment for Enhancing Telework?».
International Journal of Human Computer Systems, 52 (2000), pp. 991-1005
[Venkatesh et al., 2002]
V. Venkatesh, C. Speier, M.G. Morris.
«User Acceptance Enablers in Individual Decision Making About Technology: Toward and Integrated Model».
Decision Sciences, 33 (2002), pp. 297-316
[Wang et al., 2001]
Y. Wang, T. Tang, J. Tang.
An Instrument for Measuring Customer Satisfaction Toward Web Sites that Market Digital Products and Services.
Journal of Electronic Commerce Research, 2 (2001), pp. 89-102
[Wixon and Watson, 2001]
B.H. Wixon, H.J. Watson.
«An Empirical Investigation of the Factors Affecting Data Warehousing Success».
MIS Quarterly, 25 (2001), pp. 17-41
[Webster and Martocchio, 1992]
J. Webster, J.J. Martocchio.
«Microcomputer Playfulness: Development of a Measure with Workplace Implications».
MIS Quarterly, 16 (1992), pp. 201-226
[Webster et al., 1993]
L. Webster, K. Trevino, L. Ryan.
The Dimensionality and Correlates of Flow in Human Computer Interactions.
Computer Human Behaviour, 9 (1993), pp. 411-426
[Yi and Hwang, 2003]
M.Y. Yi, Y. Hwang.
«Predicting the Use of Web-based Information Systems: Self-efficacy, Enjoyment, Learning Goal Orientation, and the Technology Acceptance Model».
International Journal of human-Computer Studies, 59 (2003), pp. 431-450
[Zajonc, 1980]
R.B. Zajonc.
«Feeling y Thinking: Preferences Need No Inferences».
American Psychologist, 35 (1980), pp. 151-175
Copyright © 2007. ACEDE