Buscar en
Cuadernos de Economía y Dirección de la Empresa CEDE
Toda la web
Inicio Cuadernos de Economía y Dirección de la Empresa CEDE Capital social y comportamiento pionero: El papel mediador de las capacidades te...
Información de la revista
Vol. 13. Núm. 45.
Páginas 10-42 (Diciembre 2010)
Compartir
Compartir
Descargar PDF
Más opciones de artículo
Vol. 13. Núm. 45.
Páginas 10-42 (Diciembre 2010)
DOI: 10.1016/S1138-5758(10)70022-0
Open Access
Capital social y comportamiento pionero: El papel mediador de las capacidades tecnológicas y de marketing
Social Capital and Pioneer Behaviour: The Mediating Role of Technological and Marketing Capabilities
Visitas
...
Pedro M. García-Villaverde**, Gloria Parra-Requena***, María J. Ruiz-Ortega****
** Universidad de Castilla-La Mancha, Departamento de Administración de Empresas, Plaza de la Universidad, 1, 02071 Albacete (España), tel. (+34) 902204100. Pedro
*** Universidad de Castilla-La Mancha, Departamento de Administración de Empresas, Avenida de los Alfares, 44, 16002 Cuenca (España), tel (+34) 902204100
**** Universidad de Castilla-La Mancha, Departamento de Administración de Empresas, Plaza de la Universidad, 1, 02071 Albacete (España), tel. (+34) 902204100
Información del artículo
Resumen

En este trabajo analizamos el papel del desarrollo de capacidades tecnológicas y de marketing por las empresas para explicar las relaciones entre capital social y comportamiento pionero. Para ello, hemos aplicado un modelo estructural en una muestra de 224 empresas del sector del calzado español. Este modelo nos permite detectar un efecto indirecto significativo del capital social en el comportamiento pionero a través del desarrollo de capacidades tecnológicas —aguas arriba— y capacidades de marketing —aguas abajo—. Los resultados obtenidos sugieren que si las empresas son capaces de aprovechar sus vínculos, relaciones de confianza y metas compartidas para desarrollar capacidades complementarias, tenderán a desarrollar un comportamiento pionero. Las implicaciones de estos resultados son discutidas en términos de si las empresas deberían aprovechar sus redes sociales para mejorar ciertas capacidades, que son necesarias para obtener ventajas de un comportamiento pionero.

Palabras clave:
Capital social
Innovación
Comportamiento pionero
Capacidades tecnológicas
Capacidades de marketing
Abstract

In this paper we study the role of a firm's development of technological and marketing capabilities to explain the linkages between social capital and pioneer behaviour. We have applied a structural model on a sample of 224 firms of the Spanish footwear industry. This model allows us to detect a significant indirect effect of social capital on pioneer behaviour through the development of upstream technological and downstream marketing capabilities. The results obtained suggest that if firms are capable of taking advantage of linkages, confidence relationships and shared goals for the development of complementary capabilities, they will tend towards a pioneer behaviour. Implications of these results are discussed in terms of whether firms should manage their social networks to improve certain capabilities, which are necessary to gain first mover advantages.

Key words:
Social Capital
Innovation
Pioneer Behaviour
Technological Capabilities
Marketing Capabilities
El Texto completo está disponible en PDF
References bibliográficas
[Adler and Kwon, 2002]
P. Adler, S. Kwon.
Social capital: prospects for a new concept”.
Academy Management Review, vol. 27 (2002), pp. 17-40
[Akçomak and ter Weel, 2009]
İ.S. Akçomak, B. ter Weel.
Social capital, innovation and growth: Evidence from Europe”.
European Economic Review, vol. 53 (2009), pp. 544-567
[Ali, 1994]
A. Ali.
Pioneering versus incremental innovation: Review and research propositions”.
Journal of Product Innovation Management, vol. 11 (1994), pp. 46-61
[Artz, 2010]
Artz, K. Norman; P. Hatfield, D. y Cardinal, L. (2010): “A Longitudinal Study of the Impact of R&D, Patents, and Product Innovation on Firm Performance”, Journal of Product Innovation Management, vol. 27, n° 5, 725–740.
[Augusto and Coelho, 2009]
M. Augusto, F. Coelho.
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces”.
Industrial Marketing Management, vol. 38 (2009), pp. 94-108
[Barclay et al., 1995]
D. Barclay, C. Higgins, R. Thompson.
The Partial Least Squares (PLS) Approach to Causal Modelling: Personal Computer Adoption and Use as an Illustration”.
Technology Studies, Special Issue on Research Methodology, vol. 2 (1995), pp. 285-309
[Barney, 1991]
J.B. Barney.
Firm resources and sustained competitive advantage”.
Journal of Management, vol. 17 (1991), pp. 99-120
[Baron and Kenny, 1996]
R. Baron, D. Kenny.
The moderator-mediator variable distinction in social psychological research: conceptual, strategic and statistical considerations”.
Journal of Personality and Social Psychology, vol. 51 (1996), pp. 1173-1182
[Bergmann-Lichtenstein, 2000]
B.M. Bergmann-Lichtenstein.
Emergence as a process of self-organizing: New assumptions and insights form the study of non-linear dynamic system”.
Journal of Organizational Change Management, vol. 13 (2000), pp. 526-544
[Black and Boal, 1994]
J.A. Black, K.E. Boal.
Strategic resources: Traits, configurations and paths to sustainable competitive advantage”.
Strategic Management Journal, Special summer Issue, vol. 15 (1994), pp. 131-148
[Bobrow and Shafer, 1987]
E. Bobrow, D. Shafer.
Pioneering new products: a market survival guide.
Dow Jones-Irwin, (1987),
[Bohlmann et al., 2002]
J. Bohlmann, P. Golder, D. Mitra.
Deconstructing the pioneer's advantage: examining vintage effects and consumer vuluations of quality and variety”.
Management Science, vol. 48 (2002), pp. 1175-1195
[Bolino et al., 2002]
M.C. Bolino, W.H. Turnley, J.M. Bloodgood.
Citizenship behaviour and the creation of social capital in organisation”.
Academy Management Review, vol. 27 (2002), pp. 505-522
[Boulding and Christen, 2008]
W. Boulding, M. Christen.
Disentangling Pioneering Cost Advantages and Disadvantages”.
Marketing Science, vol. 27 (2008), pp. 699-716
[Capello and Faggian, 2005]
R. Capello, A. Faggian.
Collective learning and relational capital in local innovation processes”.
Regional Studies, vol. 39 (2005), pp. 75-87
[Carmines and Zeller, 1979]
E.G. Carmines, R.A. Zeller.
Reliability and validity assessment Sage University Paper Series on Quantitative Applications in the Social Sciences N. 07-017.
Sage, (1979),
[Carpenter and Nakamoto, 1994]
G.S. Carpenter, K. Nakamoto.
Reflections on consumer preference formation and pioneering advantage”.
Journal of Marketing Research, vol. 31 (1994), pp. 570-573
[Chakrabarti and Santoro, 2004]
A.K. Chakrabarti, M.D. Santoro.
Building social capital and learning environment in University-Industry relationships”.
International Journal of Learning and Intellectual Capital, vol. 1 (2004), pp. 19-35
[Chen et al., 2007]
C. Chen, L. Tzeng, W. Ou, K. Chang.
The relationship among social capital, Entrepreneurial orientation organizational resources and entrepreneurial performance for new ventures”.
Contemporary Management Research, vol. 3 (2007), pp. 213-232
[Coeurderoy and Durand, 2004]
R. Coeurderoy, R. Durand.
Leveraging the advantage of early entry: proprietary technologies versus cost leadership”.
Journal of Business Research, vol. 57 (2004), pp. 583-590
[Covin et al., 2000]
J.G. Covin, D.P. Slevin, M.B. Heeley.
Pioneers and followers: competitive tactics environment, and firm growth”.
Journal of Business Venturing, vol. 15 (2000), pp. 175-210
[Danneels, 2002]
E. Danneels.
The dynamics of product innovation and firm competences”.
Strategic Management Journal, vol. 23 (2002), pp. 1095-1121
[Díaz et al., 2006]
N.L. Díaz, I. Aguiar, P. De Saá.
El conocimiento organizativo tecnológico y la capacidad de innovación. Evidencia para la empresa industrial española”.
Cuadernos de Economía y Dirección de la Empresa, (2006), pp. 33-60
[Di Benedetto and Song, 2008]
A. Di Benedetto, M. Song.
Managerial perceptions of global pioneering advantage: Theoretical framework and empirical evidence in the U. S. and Korea”.
Industrial Marketing Management, vol. 37 (2008), pp. 863-872
[Dimov and Shepherd, 2001]
D. Dimov, D.A. Shepherd.
Requisite expertise firm reputation, and status in venture capital investment allocation decisions”.
Journal of Business Venturing, vol. 22 (2001), pp. 481-502
[Dyer and Singh, 1998]
J. Dyer, H. Singh.
The relational view: cooperative strategy and sources of interorganizational competitive advantage”.
Academy of Management Review, vol. 23 (1998), pp. 660-679
[Franco et al., 2009]
A.M. Franco, M.B. Sarkar, R. Agarwal, R. Echambadi.
Swift and Smart: The Moderating Effects of Technological Capabilities on the Market Pioneering Firm Survival Relationship”.
Management Science, vol. 55 (2009), pp. 1842-1860
[Fernandez and Usero, 2009]
Z. Fernandez, B. Usero.
Competitive behavior in the European mobile telecommunications industry: Pioneers vs. followers”.
Telecommunications Policy, vol. 33 (2009), pp. 339-347
[Finney et al., 2008]
R.Z. Finney, J.E. Lueg, N.D. Campbell.
Market pioneers late movers, and the resource–based view (RBV): a conceptual model”.
Journal of Business Research, vol. 61 (2008), pp. 925-932
[Fornell and Larcker, 1981]
C. Fornell, D.F. Larcker.
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”.
Journal of Marketing Research, vol. 18 (1981), pp. 39-50
[García-Villaverde and Ruiz-Ortega, 2007]
P.M García-Villaverde, M.J. Ruiz-Ortega.
Determinants of entry timing: firm capabilities and environmental conditions”.
Management Research, vol. 5 (2007), pp. 101-112
[Geroski, 1995]
P.A. Geroski.
What do we know about entry?”.
International Journal of Industrial Organization, vol. 13 (1995), pp. 421-440
[Giarratana, 2004]
M.S. Giarratana.
The birth of a new industry: entry by start-ups and the drivers of firm growth. The case of encryption software”.
Research Policy, vol. 33 (2004), pp. 787-806
[Golder and Tellis, 1993]
P.N. Golder, G.J. Tellis.
Pioneer advantage: Marketing logic or marketing legend?”.
Journal of Marketing Research, vol. 30 (1993), pp. 158-170
[Haenlein and Kaplan, 2004]
M. Haenlein, A.M. Kaplan.
A beginner's guide to partial least squares analysis”.
Understanding Statistics, vol. 3 (2004), pp. 283-297
[Hauser et al., 2007]
C. Hauser, G. Tappeiner, J. Walde.
The learning region: the impact of social capital and weak ties on innovation”.
Regional Studies, vol. 41 (2007), pp. 75-88
[Hayes, 2009]
A.F. Hayes.
Beyond Baron and Kenny: Statistical mediation analysis in the new millennium”.
Communication monographs, vol. 76 (2009), pp. 408-420
[Henderson, 1993]
R. Henderson.
Underinvestment and incompetence as responses to radical innovation: evidence from the photolithographic alignment equipment industry”.
Rand Journal of Economics, vol. 24 (1993), pp. 248-270
[Henderson and Clark, 1990]
R. Henderson, K.B. Clark.
Architectural innovation: the reconfiguration of existing product technologies and the failure of established firms”.
Administrative Science Quarterly, vol. 35 (1990), pp. 9-30
[Holmbeck, 1997]
Holmbeck.
Toward Terminological, Conceptual, and Statistical Clarity in the Study of Mediators and Moderators: Examples from the Chile-Clinical and Pediatric Psycology Literatures”.
Journal of Consulting and Clinical Psychology, vol 65 (1997), pp. 599-610
[Houghton et al., 2009]
S.M. Houghton, A.D. Smith, J.N. Hood.
The influence of social capital on strategic choice: An examination of the effects of external and internal network relationships on strategic complexity”.
Journal of Business Research, vol. 62 (2009), pp. 1255-1261
[Hsieh and Tsai, 2007]
M.H. Hsieh, K.H. Tsai.
Technological capability social capital and the launch strategy for innovative products”.
Industrial Marketing Management, vol. 36 (2007), pp. 493-502
[Inkpen and Tsang, 2005]
A. Inkpen, E. Tsang.
Social capital networks, and knowledge transfer”.
Academy Management Review, vol. 30 (2005), pp. 146-165
[Kale et al., 2000]
P. Kale, H. Singh, H. Pelmutter.
Learning and protection of proprietary assets in strategic alliances: building relational capital”.
Strategic Management Journal, vol. 21 (2000), pp. 217-237
[Karakaya and Kobu, 1994]
F. Karakaya, B. Kobu.
New product development process: an investigation of success and failure in high technology firms”.
Journal of Business Venturing, vol. 9 (1994), pp. 49-66
[Kerin et al., 1992]
R.A. Kerin, P.R. Varadarajan, R.A. Peterson.
First-mover advantage: A synthesis conceptual framework, and research proposition”.
Journal of Marketing, vol. 56 (1992), pp. 33-52
[Knott et al., 2003]
A.M. Knott, D.J. Bryce, H.E. Posen.
On the strategic accumulation of intangible assets”.
Organization Science, vol. 14 (2003), pp. 192-207
[Landry et al., 2002]
R. Landry, N. Amara, M. Lamari.
Does Social Capital Determine Innovation?. To What Extent?”.
Technological Forecasting and Social Change, vol. 69 (2002), pp. 681-701
[Lee, 2008]
G.K. Lee.
Relevance of Organizational Capabilities and its dynamics: What to learn from entrants’ product portfolios about the determinants of entry timing”.
Strategic Management Journal, vol. 29 (2008), pp. 1257-1280
[Lee and Sukoco, 2007]
L. Lee, B. Sukoco.
The effects of entrepreneurial orientation and knowledge management capability on organizational effectiveness in Taiwan: the moderating role of social capital”.
International Journal of Management, vol. 24 (2007), pp. 549-572
[Levesque and Shepherd, 2004]
M. Levesque, D.A. Shepherd.
Entrepreneurs’ choice of entry strategy in emerging and developed markets”.
Journal of Business Venturing, vol. 19 (2004), pp. 29-54
[Levesque et al., 2009]
M. Levesque, M. Minniti, D.A. Shepherd.
Entrepreneurs’ decisions on timing of entry: Learning from participation and from the experiences of others”.
Entrepreneurship: Theory and Practice, vol. 33 (2009), pp. 547-570
[Li and Atuahene-Gima, 2001]
H. Li, K. Atuahene-Gima.
Product innovation strategy and the performance of new technology ventures in China”.
Academy of Management Journal, vol. 44 (2001), pp. 1123-1134
[Lieberman and Montgomery, 1988]
M.B. Lieberman, D.B. Montgomery.
First movers advantages”.
Strategic Management Journal, Summer Special Issue, vol. 9 (1988), pp. 41-58
[Lieberman and Montgomery, 1998]
M.B. Lieberman, D.B. Montgomery.
First-mover (dis) advantages: retrospective and link with the resource-based view”.
Strategic Management Journal, vol. 19 (1998), pp. 1111-1125
[Lin, 2001]
N. Lin.
Social capital: A theory of social structure and action.
Cambridge University Press, (2001),
[Lumpkin and Dess, 1996]
G.T. Lumpkin, G.G. Dess.
Clarifying the entrepreneurial orientation construct and linking it to performance”.
Academy of Management Review, vol. 21 (1996), pp. 135-172
[MacKinnon et al., 2002]
D.P. MacKinnon, C.M. Lockwood, J.M. Hoffman, S.G. West, V. Sheet.
A comparison of methods to test the significance of mediation and other intervening variable effects”.
Psychological Methods, vol. 7 (2002), pp. 83-104
[MacKinnon et al., 2004]
D.P. MacKinnon, C.M. Lockwood, J.M. Hoffman, S.G. West, V. Sheet, J. Williams.
Confidence limits for indirect effect: distribution of the product and resampling methods”.
Multivariate Behavioral Research, vol. 39 (2004), pp. 99-128
[Makadok, 1998]
R. Makadok.
Can first-mover and early-mover advantages be sustained in an industry with low barriers to entry/imitation?”.
Strategic Management Journal, vol. 19 (1998), pp. 683-696
[Makadok and Barney, 2001]
R. Makadok, J.B. Barney.
Strategic factor market intelligence: An application of information economics to strategy formulation and competitor intelligence”.
Management Science, vol. 47 (2001), pp. 1621-1638
[Makri et al., 2006]
M. Makri, P.J. Lane, L.R. Gomez-Mejia.
CEO incentives, innovation, and performance in technology-intensive firms: a reconciliation of outcome and behavior-based incentive schemes”.
Strategic Management Journal, vol 27 (2006), pp. 1057-1080
[Maula et al., 2003]
M. Maula, E. Autio, G. Murray.
Prerequisites for the creation of social capital and subsequent knowledge acquisition in corporate venture capital”.
Venture Capital, vol. 35 (2003), pp. 117-134
[McEvily et al., 2004]
S.K. McEvily, K.M. Eisenhard, J.E. Prescott.
The global acquisition, leverage and protection of technological competencies”.
Strategic Management Journal, vol. 25 (2004), pp. 713-723
[McGovern, 2006]
P. McGovern.
Learning networks as an aid to developing strategic capability among small and medium-sized enterprises: A case study from the Irish Polymer Industry”.
Journal of Small Business Management, vol. 44 (2006), pp. 302-305
[Miller and Shamsie, 1996]
D. Miller, J. Shamsie.
The resource based view of the firm in two environments: the Hollywood film studios from 1936 to 1965”.
Academy of Management Journal, vol. 39 (1996), pp. 519-543
[Molina and Ares, 2007]
F.X. Molina, M.A. Ares.
Factores inhibidores de la relocalización de actividades en los distritos industriales. El caso de la cerámica de Castellón”.
Cuadernos de Estudios Empresariales, vol. 17 (2007), pp. 9-30
[Nahapiet and Ghoshal, 1998]
J. Nahapiet, S. Ghoshal.
Social capital, intellectual capital and the organizational advantage”.
Academy of Management Review, vol. 23 (1998), pp. 242-266
[Nath et al., 2010]
P. Nath, S. Nachiappan, Ramanathan.
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view”.
Industrial Marketing Management, vol 39 (2010), pp. 317-329
[Nunnally, 1978]
J. Nunnally.
Psychometric theory.
2ª, McGraw-Hill, (1978),
[Oliver, 1996]
C. Oliver.
The institutional embeddedness of economic activity”.
Advances in Strategic Management, vol. 13 (1996), pp. 163-186
[Oliver, 1997]
C. Oliver.
Sustainable Competitive Advantage: Combining Institutional and resourcebased views”.
Strategic Management Journal, vol. 18 (1997), pp. 697-713
[Pike et al., 2005]
S. Pike, G. Roos, B. Marr.
Strategic management of intangible assets and value drivers in R&D organizations”.
R&D Management, vol. 35 (2005), pp. 111-124
[Porter, 1985]
M. Porter.
Competitive advantage: Creating and sustaining superior performance.
Free Press, (1985),
[Preacher and Hayes, 2004]
K.J. Preacher, A.F. Hayes.
SPSS and SAS procedures for estimating indirect effects in simple mediation models”.
Behavior Research Methods, Instruments & Computer, vol. 36 (2004), pp. 717-731
[Preacher and Hayes, 2008]
K.J. Preacher, A.F. Hayes.
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models”.
Behavior Research Methods, vol. 40 (2008), pp. 879-891
[Quintana and Benavides, 2007]
C. Quintana, C.A. Benavides.
Concentraciones territoriales, alianzas estratégicas e innovación. Un enfoque de capacidades dinámicas”.
Cuadernos de Economía y Dirección de Empresas, (2007), pp. 5-38
[Ray et al., 2004]
G. Ray, J.B. Barney, W.A. Muhanna.
Capabilities, business processes and competitive advantage: Choosing the dependent variable in empirical tests of the resource-based view”.
Strategic Management Journal, vol. 25 (2004), pp. 23-37
[Robinson and Chiang, 2002]
W.T. Robinson, J. Chiang.
Product development strategies for established market pioneers early followers, and late entrants”.
Strategic Management Journal, vol. 23 (2002), pp. 855-866
[Robinson et al., 1985]
W.T. Robinson, J. Chiang, C. Fornell.
The sources of market pioneer advantages in consumer goods industries”.
Journal of Marketing Research, vol. 222 (1985), pp. 305-317
[Robinson et al., 1992]
W.T. Robinson, J. Chiang, M. Sullivan.
Are market pioneers intrinsically stronger than later entrants?”.
Strategic Management Journal, vol. 13 (1992), pp. 609-624
[Rodríguez-Pinto et al., 2008]
J. Rodríguez-Pinto, A.I. Rodríguez-Escudero, J. Gutiérrez-Cillán.
Order, positioning scope and outcomes of market entry”.
Industrial Marketing Management, vol. 37 (2008), pp. 154-166
[Rowley, 1997]
T. Rowley.
Moving beyond dyadic ties: a network theory of stakeholder influences”.
Academy Management Review, vol. 22 (1997), pp. 887-910
[Ruiz-Ortega and García-Villaverde, 2008]
M.J. Ruiz-Ortega, P.M. García-Villaverde.
Capabilities and competitive tactics influences on performance: Implications of the moment of entry”.
Journal of Business Research, (2008), pp. 332-345
[Schoemaker and Jonker, 2005]
M. Schoemaker, J. Jonker.
Managing intangible assets: An essay on organising contemporary organizations based upon identity, competences and networks”.
Journal of Management Development, vol. 24 (2005), pp. 506-518
[Schoenecker and Cooper, 1998]
T.S. Schoenecker, A.C. Cooper.
The role of firm resources and organizational attributes in learning entry timing: a cross-industry study”.
Strategic Management Journal, vol. 19 (1998), pp. 1127-1143
[Shepherd and Shanley, 1998]
D.A. Shepherd, M. Shanley.
New Venture Strategy. Timing.
Environment Uncertainty, and Performance, (1998),
[Simonin, 1999]
B.L. Simonin.
Ambiguity and the process of knowledge transfer in strategic alliances”.
Strategic Management Journal, vol. 20 (1999), pp. 595-623
[Smith and Collins, Clark, 2005]
K.G. Smith, C. Collins, .J.K.D. Clark.
Existing knowledge, knowledge creation capability and the rate of new product introduction in high-technology firms”.
Academy of Management Journal, vol. 48 (2005), pp. 346-357
[Spanos and Lioukas, 2001]
Y.E. Spanos, S. Lioukas.
An examination into the causal logia of rent generation: contrasting Porter's competitive strategy framework and the resource based perspective”.
Strategic Management Journal, vol. 22 (2001), pp. 907-934
[Suarez and Lanzolla, 2007]
F. Suarez, G. Lanzolla.
The role of environmental dynamics in building a first mover advantage theory”.
Academy of Management Review, vol. 32 (2007), pp. 377-392
[Subdirección General de Análisis et al., 2009]
Subdirección General de Análisis, Estrategia, Evaluación.
El sector español del calzado”.
Boletín Económico de ICE, (2009), pp. 3-18
[Teece, 1986]
D.J. Teece.
Profiting from Innovation”.
The Competitive Challenge, pp. 26-54
[Teece et al., 1997]
D.J. Teece, G. Pisano, A. Shuen.
Dynamic capabilities and strategic management”.
Strategic Management Journal, vol. 20 (1997), pp. 509-533
[Tenenhaus et al., 2005]
M. Tenenhaus, V.E. Vinzi, Y. Chatelin, C. Lauro.
PLS path modeling”.
Computacional Statistics & Data Analysis, vol. 48 (2005), pp. 159-205
[Thomas, 1996]
L.A. Thomas.
Brand capital and entry order”.
Journal of Economics and Management Strategy, vol. 5 (1996), pp. 107-129
[Tsai and Ghoshal, 1998]
W. Tsai, S. Ghoshal.
Social capital, and value creation: the role of intrafirm networks”.
Academy of Management Journal, vol. 41 (1998), pp. 464-478
[Uzzi, 1996]
B. Uzzi.
The sources and consequences of embeddedness of the economic performance of organizations: The network effect”.
American Sociological Review, vol. 61 (1996), pp. 674-698
[Weisinger and Black, 2006]
J.Y. Weisinger, J.A. Black.
Strategic resources and social capital” The Irish Journal of Management.
special issue, (2006), pp. 145-170
[Wernerfelt, 1984]
B. Wernerfelt.
A resource-based view of the firm”.
Strategic Management Journal, vol. 5 (1984), pp. 171-180
[Wu et al., 2008]
W.Y. Wu, M.L. Chang, C.W. Chen.
Promoting innovation thorough the accumulation of intellectual capital, social capital and entrepreneurial orientation”.
R&D Management, vol. 38 (2008), pp. 265-277
[Yli-Renko et al., 2001]
H. Yli-Renko, E. Autio, H. Sapienza.
Social capital, knowledge acquisition and knowledge exploitation in young technology-based firm”.
Strategic Management Journal, vol. 22 (2001), pp. 587-613
[Young-Ybarra and Wiersema, 1999]
D. Young-Ybarra, M. Wiersema.
Strategic flexibility in information technology alliances: the influence of transaction cost economics and social Exchange theory”.
Organization Science, vol. 10 (1999), pp. 439-459
[Zahra, 1996]
S.A. Zahra.
Technology strategy and new venture performance: a study of corporate-sponsored and independent biotechnology ventures”.
Journal of Business Venturing, vol. 11 (1996), pp. 289-321
[Zahra et al., 1995]
S.A. Zahra, S. Nash, D. Bickford.
Transforming technological pioneering into competitive advantage”.
Academy of Management Executive, vol. 9 (1995), pp. 17-31
[Zahra and George, 2002]
S.A. Zahra, G. George.
Absorptive capacity; a review, reconceptualization, and extension”.
Academy of Management Review, vol 27 (2002), pp. 185-203

Agradecemos los valiosos comentarios y sugerencias de dos evaluadores anónimos de CEDE y de Jaime Gómez. La realización de este trabajo se enmarca en el Proyecto de investigación científica PEII10-0332-0679 del Plan Regional de Investigación Científica, Desarrollo Tecnológico e Investigación de Castilla-La Mancha.

Copyright © 2010. ACEDE
Opciones de artículo
Herramientas
es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos