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Marketing and technology sophistication as key determinants of the demand for ‘art house’ cinema films: A cross country analysis
F. Governoa, A.A.C. Teixeirab,
Corresponding author
ateixeira@fep.up.pt

Corresponding author.
a Faculdade Engenharia do Porto, Universidade do Porto, Porto, Portugal
b CEF.UP, Faculdade Economia do Porto, Universidade do Porto, INESC Porto, OBEGEF, Porto, Portugal
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ISSN: 16459911
Original language: English
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