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Revista Portuguesa de Saúde Pública Práticas de marketing interno nas organizações de saúde e a sua influência ...
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Artigo de revisão
Práticas de marketing interno nas organizações de saúde e a sua influência na motivação dos colaboradores
Internal marketing practices in organizations health and its influence on employee motivation
Daniela Filipa Azêdoa,
Corresponding author
d.daniazedo@gmail.com

Autor para correspondência.
, Maria Helena Alvesb
a Serviço de Pneumologia A, Centro Hospitalar e Universitário de Coimbra, Hospital da Universidade de Coimbra, EPE, Coimbra, Portugal
b Departamento de Gestão e Economia, Universidade da Beira Interior, Covilhã, Portugal
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ISSN: 08709025
Original language: Portuguese
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