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Revista Portuguesa de Saúde Pública A influência do marketing interno nas atitudes e comportamentos dos colaborador...
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A influência do marketing interno nas atitudes e comportamentos dos colaboradores: aplicação a uma organização de cuidados sociais e de saúde
The influence of internal marketing in the attitudes and behaviors of employees: Application to a social and healthcare organization
Ana Rodriguesa,
Corresponding author
anarodri@utad.pt

Autor para correspondência.
, Ana Queirósa, Carlos Piresb
a Departamento de Economia, Sociologia e Gestão, Universidade de Trás‐os‐Montes e Alto Douro, Vila Real, Portugal
b Departamento de Matemática, Universidade de Trás‐os‐Montes e Alto Douro, Vila Real, Portugal
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ISSN: 08709025
Original language: Portuguese
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