ChatGPT in science and research: How generative AI drives innovation and knowledge development Peter Madzík; Luká¿ Falát; Renata Skýpalová; Lenka Ja¿u¿áková; Dominik Zimon;

Integrating artificial intelligence with market research: A dual approach to boosting brand value Marinko Skare; Dean Sinkovic; Magdalena Kowalska; Anna Szwajlik;

Employer expectations of business analysts: Knowledge and insights from job offer analysis Agnieszka Kowalska-Stycze¿; Kinga Juszczyk;